Also from today's Washington Business Journal
print edition (subscribers only) is "Nats May Open Ballpark Without Naming Deal
", which says that "Club executives are anticipating a delay in the rollout of a corporate moniker until 2009. [...] But with no deal imminent, according to club officials, the new mind-set is to wait until an optimal agreement happens rather than accept a lowball offer and push out a name for the opening of the 41,500-seat ballpark
near the Anacostia River in April." It says that the team is seeking $8 million to $10 million per year for a naming-rights pact, which would be the second largest in Major League Baseball. The team says there is no concern about opening the stadium without a deal in place, using the Nationals Park
name in the interim. Principal owner Ted Lerner is quoted as saying, "On a practical level, we're getting awfully late in the game where we wouldn't have enough time to order and install the signage in time for opening day. We'll get there. The important thing is to have the right deal instead of the quick deal."
The WBJ article was originally published in the Sports Business Journal; here's the link