Since January, 2003
            
 (a random before-and-after moment)
April 23, 2004
April 8, 2012
3rd Place at I, Looking West-Southwest (see more)

A few weeks ago I posted about an e-mail I had received from Yung Park, owner of the (no longer standing) Little Red Building at 2nd and L streets, SE, about his plans to switch from running a liquor store on that site to a coffeehouse, which he said would be named Aroma Espresso Bar. One of the entry's commenters noted that a chain with that name already existed, and I replied in the comments that Mr. Park had told me it was not going to be a chain: "(so I wonder if the name is going to be problematic)".
This afternoon I received a very nice e-mail from the law firm of Baker Botts LLP, informing me that their client, Shefa, owns the federal trademark for "AROMA ESPRESSO BAR" and operates a franchise system under that trademark. Further, "Mr. Park’s establishment is not one of Shefa’s franchises, and we have communicated with Mr. Park, asking that he refrain from using our client’s trademark." They also asked that I refrain from using that name in any future blog entries about the LRB.
Hopefully soon we'll hear from Mr. Park about a new name. UPDATE: Or, judging by the vast reach of the current AROMA ESPRESSO BAR (as noted by Paul in the comments), maybe not. I would also note that the wording in the e-mail from the law firm was "asking", which doesn't exactly sound like a legal demand.
Comments (17)
   
 
 More About Little Red Bldg/Lot 38 Espresso

JDLand.com Home

Comments

Paul says: (11/29/10 7:03 PM)
When I googled Aroma Espresso Bar all I found was a NYC business with 3 locations and an under construction website. That seems like a pretty low bar for having your business name trademarked/protected/whatever on a national level. Maybe on a local level but national? Afterall this isn't even a unique name just 3 common words about coffee products pushed together.

Of course I am but a simple caveman and the world of law frightens and confuses me.


Ed says: (11/29/10 7:37 PM)
Yeah, what Paul said. I mean, really. What exactly are the lawyers protecting other than their retainer??


Paul says: (11/29/10 11:01 PM)
Hmmmm. the Aroma website gave me an under construction-esque page earlier this afternoon. But now it does look like a fully functioning professional webpage. Still, this franchise has fewer locations than I have fingers on my right hand. I admittedly don't know the law - but to me it doesn't make sense how that qualifies for exclusivity on the name nationally.

Then again I never understood how Pat Riley was able to trademark the term 3-peat as if it were intellectual capital.


Michae says: (11/29/10 11:34 PM)
Refrain from reporting the "controversy" about the name? Preposterous!


khan says: (11/30/10 10:53 AM)
May be Aroma Espresso Bar have plans to expand their business nationally. It is a very smart idea to trademark their business and protect their business repetition.
I don't think Mr. Yung Park have any idea in what exactly he wants to do with the place.
I think he needs to change his mind again and go with other business ideas. Perhaps, a dive bar or ethnic restaurant.


F says: (11/30/10 11:10 AM)
The coffee bar idea is still an excellent one. Mr. Parks should maybe consider another name. Perhaps JD Land'ers can provide some suggestions.



Ed says: (11/30/10 11:49 AM)
Why not use LRB or some variety therein? Little Red Coffee Bar? Preposterous Coffee? (PC, get it?) LRB Coffee?


JT says: (11/30/10 11:50 AM)
Call it "The Poop Deck."

It alludes to both our neighborhood's illustrious Naval history and the fact that the caffeine in coffee can stimulate a motor response of the distal colon.


Ben says: (11/30/10 11:50 AM)
I wonder if Baker Botts Espresso Bar is taken.


Adam says: (11/30/10 12:13 PM)
My question is how does this affect construction/opening? I haven't been by the site in the past few weeks so I don't know how the progress is going.

I have, however, noticed significant progress where Harry's is going in. They have shelving and countertops installed, hopefully they can be open by the end of the year!


F says: (11/30/10 2:27 PM)
I like "Little Red Coffee Shop" and "LRB Coffee." I thought the "Poop Deck" was referring to the dog park across the street:-)


JD says: (11/30/10 3:04 PM)
I'll just want a teeny kickback for having come up with "LRB" way back when. :-)


JoeNdc says: (11/30/10 3:52 PM)
I nominate: The Park
Espresso Bar & Cafe

It incorporates that fact that the establishment is across the street from the soon to be built Canal Park and it also uses the owners last name.


BillP says: (12/1/10 11:07 AM)
CPC - Canal Park Coffee

covers the location AND the owner's name. he'd better act fast as i'll be filing for trademark and copyright protection today. (just kidding)

of course, this won't work if mayor gray diverts the already-promised funding for canal park toward his cadre of new social programs (not directly, of course, the programs will greatly increase the total budget so he can justify diverting money for "deficit reduction" purposes). i miss fenty already.


F says: (12/1/10 12:54 PM)
Some quick ideas:

Park Side Cafe
Canal Park Espresso Bar



chuck says: (12/2/10 3:27 PM)
LRB Coffee Shop, or more simply LRB Coffee, or alternatively Little Red Building Coffee Shop all are excellent choices: they help to retain the memory of the previous building and would be a good jumping off point for a "then and now"-themed decor. (pictures on walls, factoids on placemats, etc) I imagine there's _somebody_ out there who has a few pictures and bits of info of what the neighborhood looked like, when the little red building still existed.


Adam says: (12/6/10 10:54 AM)
Surprise, surprise...drove past the LRB construction site this weekend and it looks like zero progress has been made in the past few months. It's still a giant hole with a foundation, as it was about a week after the building came down.

I understand delays, but I'm starting to wonder what is going on with this location and site. I'm guessing that I'm not the only one frustrated with the lack of progress going on here.

Add a Comment:

Comments are closed for this post.

JDLand Comments RSS Feed


 More News


See All Current News Items | Full Blog Archive

 

JDLand.com's Official Unofficial Guide, Updated for 2016!
 Top News

Shogungts on Project Updates: @JD - thanks for responding. That makes sense and thanks for the link!
JD on Project Updates: I guess I missed that he was asking for a place for tickets/contractor posts. ...
202_cyclist on Project Updates: No, not at all. I don't think you want your comment section filled up with Nat...
JD on Project Updates: ... As once again you make a play for my traffic. ;)
  
Get JDLand Updates In Your Inbox!



City Government Data for Near Southeast Records added or updated recently displayed here; click the "archive" links to see additional detail and older records. All data from DC Government databases and RSS feeds. JDLand takes no responsibility for errors, omissions, etc. (read CapStat disclaimer). Data is retrieved daily.

Recent Crime Incidents Archive  
1100 B/O K ST SE   MOTOR VEHICLE THEFT
Theft First Degree (Stolen Auto)
 07/25/16
1200 B/O HALF ST SE   BURGLARY
Burglary Two
 07/24/16
1100 B/O NEW JERSEY AVE SE   THEFT
Theft 2nd Degree (all Other Larceny)
 07/23/16
900 B/O 5TH ST SE   THEFT
Theft 2nd Degree (all Other Larceny)
 07/23/16
400 B/O M ST SE   THEFT
Theft 2nd Degree (all Other Larceny)
 07/22/16
1100 B/O NEW JERSEY AVE SE   THEFT
Shoplifting
 07/20/16
900 B/O 4TH ST SE   ROBBERY  07/20/16
500 B/O L ST SE   THEFT
Theft First Degree (all Other Larceny)
 07/19/16
1400 B/O SOUTH CAPITOL ST   THEFT
Theft 2nd Degree (theft From Building)
 07/19/16
1000 B/O NEW JERSEY AVE SE   BURGLARY
Burglary One
 07/15/16
300 B/O L ST SE   ASSAULT WITH A DANGEROUS WEAPON  07/15/16
1100 B/O NEW JERSEY AVE SE   THEFT
Theft 2nd Degree (theft From Building)
 07/14/16
1400 B/O SOUTH CAPITOL ST   THEFT
Theft 2nd Degree (all Other Larceny)
 07/13/16
1000 B/O 8TH ST SE   THEFT
Theft 2nd Degree (all Other Larceny) - Highway/ Road/ Alley/ Street/ Sidewalk
 07/12/16
1000 B/O 3RD ST SE   MOTOR VEHICLE THEFT
Theft First Degree (Stolen Auto)
 07/10/16
1230 SOUTH CAPITOL ST SE   ASSAULT WITH A DANGEROUS WEAPON
Assault W/i To Kill
 07/09/16
900 B/O 1ST ST SE   THEFT FROM AUTO
Theft 2nd Degree (theft From Motor Vehicle)
 07/06/16
1100 B/O NEW JERSEY AVE SE   THEFT
Theft 2nd Degree (theft From Building)
 07/06/16
900 B/O 2ND PLACE SE   THEFT FROM AUTO
Theft (theft From Motor Vehicle)
 07/06/16
1100 B/O NEW JERSEY AVE SE   THEFT
Theft 2nd Degree - Felony (theft From Building)
 07/05/16
900 B/O 4TH ST SE   ROBBERY  07/04/16
1000 B/O HALF ST SE   THEFT
Theft 2nd Degree (all Other Larceny)
 07/02/16
1100 B/O 3RD ST SE   THEFT FROM AUTO
Theft (theft From Motor Vehicle)
 07/01/16
1100 B/O NEW JERSEY AVE SE   THEFT
Theft 2nd Degree (all Other Larceny)
 06/29/16
400 B/O I ST SE   ROBBERY  06/28/16
700 B/O M ST SE   MOTOR VEHICLE THEFT
Theft First Degree (Stolen Auto)
 06/27/16
400 B/O M ST SE   MOTOR VEHICLE THEFT
Theft First Degree (Stolen Auto)
 06/27/16

Recent Issued Building Permits Archive  
1331 2ND ST SE   
07/18/16 
DC WATER
AH1600880 / CONSTRUCTION
After Hours work for structure excavation and support for B1605659 DC Water, Corman Construction 202863-0052
1220 12TH ST SE   
07/22/16 
COPT COPT / COPT COPT; STEPHEN PALMER ELE
SG1600378 / CONSTRUCTION
Install 1 Illuminated wall sign - BAE Systems
1210 HALF ST SE   
07/08/16 
HINES GLOBAL REIT 55 M STREET LLC / KOSTAS RIKOS
M1602654 / SUPPLEMENTAL
   
07/09/16 
HINES GLOBAL / ALAN CARTER; HINES GLOBAL; ALAN CARTER
E91123768 / SUPPLEMENTAL
80 M ST SE   
07/22/16 
WELLS REIT II 80 M STREET LLC / WELLS REIT II 80 M STREET LLC; JOHN GIUSEPPE-RAMCO
D1600714 / CONSTRUCTION
INTERIOR DEMOLITION TO 1ST, 2ND AND 3RD FLOOR OFFICE SPACE COLUMBIA PROPERTY TRUST AS SHOWN ON THE ELECTRONICALLY SUBMITTED ARCHITECTURAL DEMOLITION PLANS. NO STRUCTURAL WORK INVOLVED. NO CHANGE IN USE. INTERIOR WORK ONLY. 66,684SF
300 M ST SE   
07/06/16 
FDSAFF SFVVSD / GBSDFG DFSB; FDSAFF SFVVSD; ANDREW ARNTSON
P30280792 / SUPPLEMENTAL
   
07/06/16 
FDBGSDFBH FDBSDFBH / DGVSDFG FDBHSDFH; FDBGSDFBH FDBSDFBH; ANDREW ARNTSON
P33816084 / SUPPLEMENTAL
   
07/06/16 
SDFBDFBG DFBSDZB / FDHBSDFH HFDSHDF; SDFBDFBG DFBSDZB; ANDREW ARNTSON
P65774672 / SUPPLEMENTAL
   
07/06/16 
DFBSDF FDBFSDAB / NGFNHDF DNGDN; DFBSDF FDBFSDAB; ANDREW ARNTSON
P74131693 / SUPPLEMENTAL
   
07/06/16 
FDBVSDG DFSG / FBDSBH DFHBSD; FDBVSDG DFSG; ANDREW ARNTSON
P72964153 / SUPPLEMENTAL
   
07/06/16 
BVNXFN NXNXG / GSDFG FGDBHSDF; BVNXFN NXNXG; ANDREW ARNTSON
P77859141 / SUPPLEMENTAL
   
07/06/16 
SDGASEG SDFGSARGH / FDHSDH GHSFDH; SDGASEG SDFGSARGH; ANDREW ARNTSON
P76857584 / SUPPLEMENTAL
   
07/06/16 
GFD GFNH / BFDB DFSB; GFD GFNH; ANDREW ARNTSON
P84902014 / SUPPLEMENTAL
   
07/06/16 
HGDSHDT DFHSH / SDFGHASD DFHSDH; HGDSHDT DFHSH; ANDREW ARNTSON
P90289244 / SUPPLEMENTAL
   
07/06/16 
GCBXDF GFNDM / DFSHDFH DHSDHHG; GCBXDF GFNDM; ANDREW ARNTSON
P90555680 / SUPPLEMENTAL
515 M ST SE   
07/14/16 
FOREST CITY / FOREST CITY; KILLETTE AND ASSOC
B1610381 / CONSTRUCTION
REMOVE 2 NON LOAD BEARING PARTITIONS TO CREATE OPEN SPACE AND REPLACE EXISTING DOORS WITH NEW GLASS DOORS IN KIND.
800 NEW JERSEY AVE SE   
07/06/16 
SQUARE 737 LLC / JOHN H THOMSON
E1606696 / SUPPLEMENTAL
1111 NEW JERSEY AVE SE   
07/19/16 
GALLERY CAPITOL RIVERFRONT PROPERTY LLC / THOMAS P MCGUIRE
E1608268 / SUPPLEMENTAL
25 POTOMAC AVE SE   
07/08/16 
MRP RESIDENTIAL / JASON OLYMPIA SWIMMING POOL CO., INC.
SP1600008 / CONSTRUCTION
838 s.f. swimming pool inside existing concrete sub-structure of 9 story building. building permit B1408697. This Permit submission for pool construction only. All MEP work for pool equipment, Architectural work, and Structural work of the building slabs to be completed per approved building permit previously mentioned.
1244 SOUTH CAPITOL ST SE   
07/06/16 
1244 SOUTH CAPITOL RESIDENTIAL, L.L.C. / RONALD C. CAYTON
E1607601 / SUPPLEMENTAL
   
07/06/16 
1244 SOUTH CAPITOL RESIDENTIAL, L.L.C. / RONALD C. CAYTON
E1607602 / SUPPLEMENTAL
   
07/14/16 
1244 SOUTH CAPITOL RESIDENTIAL, L.L.C. / GLENNWOOD ROGERS
P1607382 / SUPPLEMENTAL
300 TINGEY ST SE   
07/06/16 
FC BOILERMAKER LLC / GEORGE W. HALL
E1607850 / SUPPLEMENTAL
   
07/06/16 
FC BOILERMAKER LLC / GEORGE W. HALL
E1607851 / SUPPLEMENTAL
355 WATER ST SE   
07/08/16 
JANET WAEMA AMERICAN KIDNEY FUND
TN1600173 / CONSTRUCTION
SPECIAL EVENT KIDNEY ACTION DAY 2 20X40 TENTS 1 14 X 24 STAGE
AH = After Hours; B = Alteration & Repair; D = Demolition; E = Electrical; FB = Boiler; M = Mechanical; P = Plumbing and Gas; PC = Post Card; R = Raze; SG = Sign; TL = Tenant Layout; TN = Tent; RW = Retaining Wall;

Real Property Sales Archive  
No commercial transaction records added or modified in the past two weeks.


Project Directory
Completed
Park Chelsea ('16)
Yards/Arris ('16)
Hampton Inn ('15)
Southeast Blvd. ('15)
11th St. Bridges ('15)
Parc Riverside ('14)
Twelve12/Yards ('14)
Lumber Shed ('13)
Boilermaker Shops ('13)
Camden South Capitol ('13)
Canal Park ('12)
Capitol Quarter ('12)
225 Virginia/200 I ('12)
Foundry Lofts ('12)
1015 Half Street ('10)
Yards Park ('10)
Velocity Condos ('09)
Teague Park ('09)
909 New Jersey Ave. ('09)
55 M ('09)
100 M ('08)
Onyx ('08)
70/100 I ('08)
Nationals Park ('08)
Seniors Bldg Demo ('07)
400 M ('07)
Douglass Bridge Fix ('07)
US DOT HQ ('07)
20 M ('07)
Capper Seniors 1 ('06)
Capitol Hill Tower ('06)
Courtyard/Marriott ('06)
Marine Barracks ('04)


Overviews
Capper/Carrollsburg
Anacostia Riverwalk
New Jersey Avenue
M Street
South Capitol Street
The Yards
Lower 8th Street
East M Street
Boathouse Row





                  © Copyright 2016 JD.