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A few weeks ago I posted about an e-mail I had received from Yung Park, owner of the (no longer standing) Little Red Building at 2nd and L streets, SE, about his plans to switch from running a liquor store on that site to a coffeehouse, which he said would be named Aroma Espresso Bar. One of the entry's commenters noted that a chain with that name already existed, and I replied in the comments that Mr. Park had told me it was not going to be a chain: "(so I wonder if the name is going to be problematic)".
This afternoon I received a very nice e-mail from the law firm of Baker Botts LLP, informing me that their client, Shefa, owns the federal trademark for "AROMA ESPRESSO BAR" and operates a franchise system under that trademark. Further, "Mr. Park’s establishment is not one of Shefa’s franchises, and we have communicated with Mr. Park, asking that he refrain from using our client’s trademark." They also asked that I refrain from using that name in any future blog entries about the LRB.
Hopefully soon we'll hear from Mr. Park about a new name. UPDATE: Or, judging by the vast reach of the current AROMA ESPRESSO BAR (as noted by Paul in the comments), maybe not. I would also note that the wording in the e-mail from the law firm was "asking", which doesn't exactly sound like a legal demand.
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Paul says: (11/29/10 7:03 PM)
When I googled Aroma Espresso Bar all I found was a NYC business with 3 locations and an under construction website. That seems like a pretty low bar for having your business name trademarked/protected/whatever on a national level. Maybe on a local level but national? Afterall this isn't even a unique name just 3 common words about coffee products pushed together.

Of course I am but a simple caveman and the world of law frightens and confuses me.


Ed says: (11/29/10 7:37 PM)
Yeah, what Paul said. I mean, really. What exactly are the lawyers protecting other than their retainer??


Paul says: (11/29/10 11:01 PM)
Hmmmm. the Aroma website gave me an under construction-esque page earlier this afternoon. But now it does look like a fully functioning professional webpage. Still, this franchise has fewer locations than I have fingers on my right hand. I admittedly don't know the law - but to me it doesn't make sense how that qualifies for exclusivity on the name nationally.

Then again I never understood how Pat Riley was able to trademark the term 3-peat as if it were intellectual capital.


Michae says: (11/29/10 11:34 PM)
Refrain from reporting the "controversy" about the name? Preposterous!


khan says: (11/30/10 10:53 AM)
May be Aroma Espresso Bar have plans to expand their business nationally. It is a very smart idea to trademark their business and protect their business repetition.
I don't think Mr. Yung Park have any idea in what exactly he wants to do with the place.
I think he needs to change his mind again and go with other business ideas. Perhaps, a dive bar or ethnic restaurant.


F says: (11/30/10 11:10 AM)
The coffee bar idea is still an excellent one. Mr. Parks should maybe consider another name. Perhaps JD Land'ers can provide some suggestions.



Ed says: (11/30/10 11:49 AM)
Why not use LRB or some variety therein? Little Red Coffee Bar? Preposterous Coffee? (PC, get it?) LRB Coffee?


JT says: (11/30/10 11:50 AM)
Call it "The Poop Deck."

It alludes to both our neighborhood's illustrious Naval history and the fact that the caffeine in coffee can stimulate a motor response of the distal colon.


Ben says: (11/30/10 11:50 AM)
I wonder if Baker Botts Espresso Bar is taken.


Adam says: (11/30/10 12:13 PM)
My question is how does this affect construction/opening? I haven't been by the site in the past few weeks so I don't know how the progress is going.

I have, however, noticed significant progress where Harry's is going in. They have shelving and countertops installed, hopefully they can be open by the end of the year!


F says: (11/30/10 2:27 PM)
I like "Little Red Coffee Shop" and "LRB Coffee." I thought the "Poop Deck" was referring to the dog park across the street:-)


JD says: (11/30/10 3:04 PM)
I'll just want a teeny kickback for having come up with "LRB" way back when. :-)


JoeNdc says: (11/30/10 3:52 PM)
I nominate: The Park
Espresso Bar & Cafe

It incorporates that fact that the establishment is across the street from the soon to be built Canal Park and it also uses the owners last name.


BillP says: (12/1/10 11:07 AM)
CPC - Canal Park Coffee

covers the location AND the owner's name. he'd better act fast as i'll be filing for trademark and copyright protection today. (just kidding)

of course, this won't work if mayor gray diverts the already-promised funding for canal park toward his cadre of new social programs (not directly, of course, the programs will greatly increase the total budget so he can justify diverting money for "deficit reduction" purposes). i miss fenty already.


F says: (12/1/10 12:54 PM)
Some quick ideas:

Park Side Cafe
Canal Park Espresso Bar



chuck says: (12/2/10 3:27 PM)
LRB Coffee Shop, or more simply LRB Coffee, or alternatively Little Red Building Coffee Shop all are excellent choices: they help to retain the memory of the previous building and would be a good jumping off point for a "then and now"-themed decor. (pictures on walls, factoids on placemats, etc) I imagine there's _somebody_ out there who has a few pictures and bits of info of what the neighborhood looked like, when the little red building still existed.


Adam says: (12/6/10 10:54 AM)
Surprise, surprise...drove past the LRB construction site this weekend and it looks like zero progress has been made in the past few months. It's still a giant hole with a foundation, as it was about a week after the building came down.

I understand delays, but I'm starting to wonder what is going on with this location and site. I'm guessing that I'm not the only one frustrated with the lack of progress going on here.

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1100 B/O 10TH ST SE   THEFT F/AUTO /  09/08/14
400 B/O K ST SE   THEFT F/AUTO /  09/08/14
1000 B/O 4TH ST SE   THEFT F/AUTO /  09/05/14
300 B/O M ST SE   ROBBERY /  09/03/14
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1000 B/O 1ST ST SE   THEFT /  09/03/14
1200 B/O 4TH ST SE   THEFT F/AUTO /  09/02/14
200 B/O M ST SE   THEFT /  09/02/14
300 B/O M ST SE   THEFT /  09/02/14
1100 B/O NEW JERSEY AVE SE   THEFT /  09/01/14
300 B/O K ST SE   THEFT F/AUTO /  08/31/14
1100 B/O 10TH ST SE   THEFT F/AUTO /  08/31/14
300 B/O I ST SE   MOTOR VEHICLE THEFT /  08/30/14
1400 B/O 1ST ST SE   THEFT /  08/29/14
300 B/O WATER ST SE   MOTOR VEHICLE THEFT /  08/27/14
3RD ST SE AND WATER ST SE   THEFT F/AUTO /  08/26/14
100 B/O K ST SE   THEFT F/AUTO /  08/25/14
400 B/O M ST SE   MOTOR VEHICLE THEFT /  08/23/14
1000 B/O NEW JERSEY AVE SE   THEFT /  08/22/14
200 B/O I ST SE   THEFT /  08/22/14
900 B/O HALF ST SE   MOTOR VEHICLE THEFT /  08/22/14

Active Public Space Permits Archive  
1331 2ND ST SE    Carlton Ray 
Assigned
paving; streetfixture; excavation  
 02/10/14
to
02/09/15
908 3RD ST SE    Rachel Frankel 
Issued
streetfixture; new  
 07/24/14
to
09/21/14
1331 4TH ST SE    Forest City Forest City 
Issued
excavation; new  
 01/10/14
to
02/10/15
880 NEW JERSEY AVE SE    WASHINGTON GAS 
Issued
excavation; new  
 07/28/14
to
09/26/14
301 TINGEY ST SE    Potbelly Sandwich Works LLC 
Issued
new  
 03/21/12
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11/27/14

Recent Issued Building Permits Archive  
1011 1ST ST SE   
09/03/14 
TOLL DC LP / MILLENNIUM POOL
SP1400019 / CONSTRUCTION
INSTALL STAINLESS STEEL POOL ON ROOFTOP OF THE 13-FLOOR APARTMENT BUILDING.
1200 1ST ST SE   
09/05/14 
UNITED STATES OF AMERICA / FVI2020
EX1400033 / CONSTRUCTION
EXCAVATION SITE GRADING ONLY
1020 3RD ST SE   
09/03/14 
MAYIAK LLC / SMK AND ASSOCIATES LLC
B1411577 / CONSTRUCTION
REPAIR OR REPLACE IN KIND KITCHEN CABINETS TILE ON KITCHEN FLOORS. REPLACE FLOORS THROUGHOUT REPLACE BATHROOM VANITY TOILET TUB . PAINT EXTERIOR WINDOW LEDGES AND FRONT PORCH
1212 4TH ST SE   
09/09/14 
FC 1212 LLC /
FB1400131 / SUPPLEMENTAL
   
09/09/14 
FC 1212 LLC / WENDELL D. NIXON
M1403160 / SUPPLEMENTAL
1331 4TH ST SE   
09/09/14 
UNITED STATES OF AMERICA /
P1407907 / SUPPLEMENTAL
1103 9TH ST SE   
09/16/14 
ICP PARTNERS POTOMAC 810 LLC / FRANKLIN T GAINES
P1408621 / SUPPLEMENTAL
1220 12TH ST SE   
09/18/14 
WASHINGTON GAS LIGHT CO / GREGORY E LIGON
E1409179 / SUPPLEMENTAL
1200 13TH ST SE   
09/03/14 
WASHINGTON GAS LIGHT COMPANY / CHRIS WILLETT URS CORPORATION
SB1400412 / CONSTRUCTION
DCCR PROPOSES TO DRILL TWO GEOTECHNICAL BOARINGS MS-MW-02D & MS-MW-02S LOCATED AT 1200 13TH ST SE. BOTH BOARINGS WILL BE 6 INCHES IN DIAMETER 02D WILL BE 36 FEET DEEP WIOTH A 10 FOOT SCREENED INTERVAL STARTING AT 25 FEET DEEP AND 02S WILL BE 23 FEET DEEP WITH A 10 FOOT SCREENED INTERVAL STARTING AT 13 FEET DEEP. BOTH WILL BE DIRLLED WITH HOLLOW STEM AUGER. NO PERMANENT CASING WILL BE INSTALLED. SE...
   
09/03/14 
WASHINGTON GAS LIGHT COMPANY / CHRIS WILLETT URS CORPORATION
SB1400413 / CONSTRUCTION
DCCR PROPOSES TO DRILL ONE GEOTECHNICAL BORING MS-MW 01 LOCATED IN 1200 13TH ST SE. THE BORING WILL BE 6 INCHES IN DIAMETER AND 200 FEET BGS WITH A SCREENED INTERVAL FROM 135 TO 195 FEET BGS DRILLED BY MUD ROTARY. PERMANENT STELL CASING WILL INSTALLED AND BE SOCKETED 10 FEET INTO P / A AND GROUTED BEFORE DRILLING INTO THE PTX. MSDS FOR DRILLING MUD ADDITIVES ATTACHED. SEE IDW MANAGEMENT PLAN AND A...
1015 HALF ST SE   
09/04/14 
HALF ST SE LLC /
P1408319 / SUPPLEMENTAL
601 L ST SE   
09/02/14 
V ? V CONSTRUCTION / STEPHANIE DELCA TRAFFIC ENGINEERING SERVCIES LLC
TC1400023 / CONSTRUCTION
TO ERECT TOWER CRANE AS PER PLANS.
   
09/16/14 
DISTRICT OF COLUMBIA HOUSING AUTHORITY / EDUARDO L. LOPEZ
E1409105 / SUPPLEMENTAL
   
09/18/14 
DISTRICT OF COLUMBIA HOUSING AUTHORITY / RICHARD V CAREY
P1408678 / SUPPLEMENTAL
20 M ST SE   
09/08/14 
SOUTHEAST REALTY LLC / WESLEY R. DAVIS
E1408797 / SUPPLEMENTAL
55 M ST SE   
09/11/14 
HINES GLOBAL REIT 55 M STREET LLC / DANIEL O WHITE
E1408953 / SUPPLEMENTAL
100 M ST SE   
09/15/14 
SQUARE 743 INC. / SAM HOLLEN RAMCO OF DC INC.
TL1400150 / CONSTRUCTION
INTERIOR TENANT LAYOUT OF 6TH FLOOR OFFICE SPACE. PARTITIONS FURNITURE MEP AND LIFE SAFETY. REGUS 2429
901 M ST SE   
09/12/14 
CARLTON RAY
AH1400687 / CONSTRUCTION
TO PERFORM TEMPORARY LANE CLOSURES
1201 M ST SE   
09/12/14 
CARLTON RAY
AH1400686 / CONSTRUCTION
TO PERFORM TEMPORARY LANE CLOSURES
0 N ST SE   
09/10/14 
SNALLYGASTER / ERIK BERGMAN
TN1400195 / CONSTRUCTION
SPECIAL EVENT SNALLYGASTER 1 10X40 TENT 1 20X90 TENT 2 20X160 TENT 1 30X15 STAGE TENT TEMPORARY GENERATOR
   
09/10/14 
DISTRICT OF COLUMBIA / JAMES A. WILLIAMS
E1408914 / SUPPLEMENTAL
800 NEW JERSEY AVE SE   
09/17/14 
NEW JERSEY AT H LLC / COLIN CLARK
B1408553 / CONSTRUCTION
CONSTRUCTION OF A 11 STORY 336 UNIT APARTMENT BUILDING WITH FIRST FLOOR RETAIL AND THREE BELOW GRADE LEVELS FOR PARKING GARAGE PER BZA # 18619 GRANTED ON 9 / 24 / 13 WITH CONDITION: SCREENING OF THE PARKING ADJACENT TO H ST.--- SPECIFICALLY SHEETS 6 AND 7 OF EXHIBIT 23 - PLANS TO INCLUDE MECHANICAL PLUMBING AND ELECTRICAL WORK.
25 POTOMAC AVE SE   
09/09/14 
GRIFFIN STEPHEN
PC60869040 / POST CARD
INSTALLATION OF 1 TEMPORARY CONSTRUCTION TRAILER ON PRIVATE PROPERTY.
1500 SOUTH CAPITOL ST SE   
09/09/14 
COMCAST CABLE / MICHAEL SONESEN
AH1400678 / CONSTRUCTION
PLACING INNERDUCT IN EXISITING VERIZON MANHOLES SEPTEMEBR 5TH 2014 - OCTOBER 5TH 2014 EVENINGS ? SATRUDAYS 7PM TO 2AM
300 TINGEY ST SE   
09/11/14 
FC BOILERMAKER LLC / CHRIS WING
B1407179 / CONSTRUCTION
INTERIOR ALTERATION FOR NEW UNLEASHED BY PETCO STORE.
   
09/05/14 
FC BOILERMAKER LLC
B1411671 / CONSTRUCTION
INSTALL FIRE SUPPRESSION SYSTEM TO EXHAUST HOOD.
   
09/13/14 
FC BOILERMAKER LIC FC BOILERMAKER LIC / DENNIS STUBBS; FC BOILERMAKER FC BOILERMAKER LIC; DENNIS STUBBS
P24303627 / SUPPLEMENTAL
   
09/18/14 
FC BOILERMAKER LLC /
P1408685 / SUPPLEMENTAL
   
09/18/14 
CHRIS WING / SHANDI COBB; CHRIS WING; CHARLES CLYNES
AR65033933 / SUPPLEMENTAL
AH = After Hours; B = Alteration & Repair; D = Demolition; E = Electrical; FB = Boiler; M = Mechanical; P = Plumbing and Gas; PC = Post Card; R = Raze; SG = Sign; TL = Tenant Layout; TN = Tent; RW = Retaining Wall;

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