Since January, 2003
            
 (a random before-and-after moment)
January 30, 2007
April 26, 2015
5th at K, Looking Southwest (see more)

A few weeks ago I posted about an e-mail I had received from Yung Park, owner of the (no longer standing) Little Red Building at 2nd and L streets, SE, about his plans to switch from running a liquor store on that site to a coffeehouse, which he said would be named Aroma Espresso Bar. One of the entry's commenters noted that a chain with that name already existed, and I replied in the comments that Mr. Park had told me it was not going to be a chain: "(so I wonder if the name is going to be problematic)".
This afternoon I received a very nice e-mail from the law firm of Baker Botts LLP, informing me that their client, Shefa, owns the federal trademark for "AROMA ESPRESSO BAR" and operates a franchise system under that trademark. Further, "Mr. Park’s establishment is not one of Shefa’s franchises, and we have communicated with Mr. Park, asking that he refrain from using our client’s trademark." They also asked that I refrain from using that name in any future blog entries about the LRB.
Hopefully soon we'll hear from Mr. Park about a new name. UPDATE: Or, judging by the vast reach of the current AROMA ESPRESSO BAR (as noted by Paul in the comments), maybe not. I would also note that the wording in the e-mail from the law firm was "asking", which doesn't exactly sound like a legal demand.
Comments (17)
   
 
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Paul says: (11/29/10 7:03 PM)
When I googled Aroma Espresso Bar all I found was a NYC business with 3 locations and an under construction website. That seems like a pretty low bar for having your business name trademarked/protected/whatever on a national level. Maybe on a local level but national? Afterall this isn't even a unique name just 3 common words about coffee products pushed together.

Of course I am but a simple caveman and the world of law frightens and confuses me.


Ed says: (11/29/10 7:37 PM)
Yeah, what Paul said. I mean, really. What exactly are the lawyers protecting other than their retainer??


Paul says: (11/29/10 11:01 PM)
Hmmmm. the Aroma website gave me an under construction-esque page earlier this afternoon. But now it does look like a fully functioning professional webpage. Still, this franchise has fewer locations than I have fingers on my right hand. I admittedly don't know the law - but to me it doesn't make sense how that qualifies for exclusivity on the name nationally.

Then again I never understood how Pat Riley was able to trademark the term 3-peat as if it were intellectual capital.


Michae says: (11/29/10 11:34 PM)
Refrain from reporting the "controversy" about the name? Preposterous!


khan says: (11/30/10 10:53 AM)
May be Aroma Espresso Bar have plans to expand their business nationally. It is a very smart idea to trademark their business and protect their business repetition.
I don't think Mr. Yung Park have any idea in what exactly he wants to do with the place.
I think he needs to change his mind again and go with other business ideas. Perhaps, a dive bar or ethnic restaurant.


F says: (11/30/10 11:10 AM)
The coffee bar idea is still an excellent one. Mr. Parks should maybe consider another name. Perhaps JD Land'ers can provide some suggestions.



Ed says: (11/30/10 11:49 AM)
Why not use LRB or some variety therein? Little Red Coffee Bar? Preposterous Coffee? (PC, get it?) LRB Coffee?


JT says: (11/30/10 11:50 AM)
Call it "The Poop Deck."

It alludes to both our neighborhood's illustrious Naval history and the fact that the caffeine in coffee can stimulate a motor response of the distal colon.


Ben says: (11/30/10 11:50 AM)
I wonder if Baker Botts Espresso Bar is taken.


Adam says: (11/30/10 12:13 PM)
My question is how does this affect construction/opening? I haven't been by the site in the past few weeks so I don't know how the progress is going.

I have, however, noticed significant progress where Harry's is going in. They have shelving and countertops installed, hopefully they can be open by the end of the year!


F says: (11/30/10 2:27 PM)
I like "Little Red Coffee Shop" and "LRB Coffee." I thought the "Poop Deck" was referring to the dog park across the street:-)


JD says: (11/30/10 3:04 PM)
I'll just want a teeny kickback for having come up with "LRB" way back when. :-)


JoeNdc says: (11/30/10 3:52 PM)
I nominate: The Park
Espresso Bar & Cafe

It incorporates that fact that the establishment is across the street from the soon to be built Canal Park and it also uses the owners last name.


BillP says: (12/1/10 11:07 AM)
CPC - Canal Park Coffee

covers the location AND the owner's name. he'd better act fast as i'll be filing for trademark and copyright protection today. (just kidding)

of course, this won't work if mayor gray diverts the already-promised funding for canal park toward his cadre of new social programs (not directly, of course, the programs will greatly increase the total budget so he can justify diverting money for "deficit reduction" purposes). i miss fenty already.


F says: (12/1/10 12:54 PM)
Some quick ideas:

Park Side Cafe
Canal Park Espresso Bar



chuck says: (12/2/10 3:27 PM)
LRB Coffee Shop, or more simply LRB Coffee, or alternatively Little Red Building Coffee Shop all are excellent choices: they help to retain the memory of the previous building and would be a good jumping off point for a "then and now"-themed decor. (pictures on walls, factoids on placemats, etc) I imagine there's _somebody_ out there who has a few pictures and bits of info of what the neighborhood looked like, when the little red building still existed.


Adam says: (12/6/10 10:54 AM)
Surprise, surprise...drove past the LRB construction site this weekend and it looks like zero progress has been made in the past few months. It's still a giant hole with a foundation, as it was about a week after the building came down.

I understand delays, but I'm starting to wonder what is going on with this location and site. I'm guessing that I'm not the only one frustrated with the lack of progress going on here.

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City Government Data for Near Southeast Records added or updated recently displayed here; click the "archive" links to see additional detail and older records. All data from DC Government databases and RSS feeds. JDLand takes no responsibility for errors, omissions, etc. (read CapStat disclaimer). Data is retrieved daily.

Recent Crime Incidents Archive  
16 B/O M ST SE   ROBBERY  09/23/16
400 B/O M ST SE   THEFT
Theft 2nd Degree (all Other Larceny)
 09/23/16
400 B/O M ST SE   THEFT
Theft 2nd Degree (all Other Larceny)
 09/19/16
1100 B/O NEW JERSEY AVE SE   THEFT
Theft 2nd Degree (all Other Larceny)
 09/18/16
1200 B/O 1ST ST SE   ASSAULT WITH A DANGEROUS WEAPON  09/17/16
400 B/O M ST SE   THEFT
Shoplifting
 09/16/16
1100 B/O 5TH ST SE   THEFT
Theft First Degree (all Other Larceny)
 09/06/16
700 B/O M ST SE   THEFT
Theft 2nd Degree (theft From Building)
 09/06/16
1200 B/O 1ST ST SE   THEFT
Theft 2nd Degree (all Other Larceny)
 09/04/16
UNIT B/O I ST SE   THEFT FROM AUTO
Theft 2nd Degree (theft From Motor Vehicle)
 09/04/16
1400 B/O SOUTH CAPITOL ST   THEFT
Theft 2nd Degree (all Other Larceny)
 08/28/16

Recent Issued Building Permits Archive  
1233 1ST ST SE   
09/16/16 
NA BALLPARK HOTEL LLC / NORTHEAST ELECTRIC; NA BALLPARK HOTEL LLC; HOSSEIN ECONO SIGN INC.
SG1600390 / CONSTRUCTION
To Install four signs: -3 - Channel letters on Raceways -1- Blade Sign
1331 2ND ST SE   
09/19/16 
DC WATER / DC WATER; CORMAN CONSTRUCTION
AH1601056 / CONSTRUCTION
After hour work for structure excavation and support for building permit B1311474 DC Water, Corman Construction 202-863-0052
933 5TH ST SE   
09/12/16 
null / NA NA NA
EHOP16924112 / HOME OCCUPATION
1015 HALF ST SE   
09/14/16 
HALF STREET SE LLC HALF STREET SE LLC / DARIN PASQUALLE; HALF STREET SE LLC HALF STREET SE LLC; DARIN PASQUALLE
E24765056 / SUPPLEMENTAL
   
09/21/16 
HALF STREET SE LLC / 1015 HALF SE LLC; JOHN GIUSEPPE-RAMCO
B1610675 / CONSTRUCTION
Construction of elevator lobby and common corridors on the 7th floor as shown on the electronically submitted mechanical, electrical, fire protection, and arch. dwgs. Interior work only. No structural work involved. approx. 2275 sf.
1210 HALF ST SE   
09/07/16 
HINES GLOBAL REIT 55 M STREET LLC / MATT LOSIGNOR
P1609218 / SUPPLEMENTAL
75 I ST SE   
09/07/16 
99 I ST SE LP / 99 I ST SE LP; ECS MID-ATLANTIC, LLC C/O REBECCA RUSCHMAN
SB1600354 / CONSTRUCTION
We will perform 2 soil borings and 2 CPT cone soundings on the site. The 2 soil borings and 2 CPT soundings will be extended to depths on the order of 90 ft below the existing site grades. The borings and soundings will be perfroemd within the bounds of private property and will be drilled utilizing a 3.25-inch hollow stem, continuous flight augers and generate a 6-inch annulus. After the borings...
82 I ST SE   
09/09/16 
GDVC EYE STREET LLC / MITCH A. PERMUY
E1609957 / SUPPLEMENTAL
88 K ST SE   
09/07/16 
99 I ST SE LP 99 I ST SE LP / 99 I ST SE LP 99 I ST SE LP; ECS MID-ATLANTIC, LLC C/O REBECCA RUSCHMAN
SB1600355 / CONSTRUCTION
We will perform 2 CPT cone soundings on the project site within the bounds of private space. The CPT cones will be extende to a depth of 90 feet below the existing ground surface, utilizing a 4-inch diameter cone and generate a 4-inch annulus. After the soundings are completed they will be backfilled with bentonite slurry which has a consistency of two pounds bentonite powder to one gallon water.
80 M ST SE 400   
09/15/16 
WELLS REIT II 80 M STREET LLC / null
P1609454 / SUPPLEMENTAL
50 M ST SE   
09/15/16 
KCG 50 M LLC / KCG 50 M LLC ENGLEWOOD LLC; TRACIE CLAXTON; CLAXTON
SG1600460 / CONSTRUCTION
2 Wall mounted Signs - Reversed Channel Letter 2 small wall mounted plague
80 M ST SE   
09/09/16 
WELLS REIT II 80 M STREET LLC / PHILIP G DONNELLY
E1609959 / SUPPLEMENTAL
99 M ST SE   
09/16/16 
BALLPARK SQUARE 701, LLC SKANSKA COMMERCIAL DEVELOPMENT / BALLPARK SQUARE 701, LLC SKANSKA COMMERCIAL DEVEL
AH1601047 / CONSTRUCTION
Place concrete mat foundation slab. Before work hours - 3AM to 7AM on 9 / 19 / 2016 and 9 / 20 / 2016, if weather or jobsite delays prevail. Permit will only be needed / used for 1 of the 2 days. (Per ANC agreement "before hours work on ONE of the following days: either September 17, 19, or 20," & "to begin no earlier than 3:00 am" )
   
09/16/16 
BALLPARK SQUARE 701, LLC SKANSKA COMMERCIAL DEVELOPMENT / BALLPARK SQUARE 701, LLC SKANSKA COMMERCIAL DEVEL
AH1601048 / CONSTRUCTION
Place concrete at 99 M Street SE for mat foundation slab. Saturday 9 / 17 / 2016 concrete placement from 3AM to 7PM. (Per ANC agreement "before hours work on ONE of the following days: either September 17, 19, or 20," & "to begin no earlier than 3:00 am" )
100 M ST SE 4   
09/09/16 
SQUARE 743 INC / null
P1609322 / SUPPLEMENTAL
100 M ST SE   
09/20/16 
QUARE 743 INC / QUARE 743 INC; QUARE 743 INC; PHILIP HAUHN
E14003252 / SUPPLEMENTAL
202 M ST SE   
09/09/16 
UNITED STATES OF AMERICA / EBONY BROWN DC HUMANITIES AND ARTS COMMISSION
TN1600199 / CONSTRUCTION
SPECIAL EVENT 202 ARTS & MUSIC FESTIVAL 1 SL 250 24 X 32 STAGE
1100 NEW JERSEY AVE SE 845   
09/21/16 
SQUARE 742 LLC SPAULDING & SLYE C/O WC SMITH / SQUARE 742 LLC SPAULDING & SLYE C/O WC SMITH; WILLIAM SNODDY
B1612012 / CONSTRUCTION
Interior Renovation on the 8th Floor on behalf of Maxim Health 5,138 sqft
1100 NEW JERSEY AVE SE   
09/14/16 
SPAULDING AND SLYE SPAULDING AND SLYE / HALEY HUGGINS; SPAULDING AND SLYE SPAULDING AND SLYE; JOHNNY RILING
E39166644 / SUPPLEMENTAL
125 O ST SE   
09/19/16 
DISTRICT OF COLUMBIA / DC WATER HQ; DAVID FONTANA MSC
EX1600110 / CONSTRUCTION
Site grading and demo per erosion control plan only for future new DC Water HQ building under seperate permit.
1244 SOUTH CAPITOL ST SE   
09/19/16 
1244 SOUTH CAPITOL RESIDENTIAL LLC / RONALD C. CAYTON
E1610018 / SUPPLEMENTAL
385 WATER ST SE   
09/15/16 
FC 385 WATER LLC / EDUARDO L. LOPEZ
E1610139 / SUPPLEMENTAL
355 WATER ST SE   
09/14/16 
OLIVIA DARROW RAGNAR EVENTS LLC
TN1600198 / CONSTRUCTION
SPECIAL EVENT RAGNAR RELMAY WASHINGTON DC 2 20 X 20 TENTS 25 10 X 10 TENTS 1 30 X 40 TENT FENCING FOR BEER GARDEN
AH = After Hours; B = Alteration & Repair; D = Demolition; E = Electrical; FB = Boiler; M = Mechanical; P = Plumbing and Gas; PC = Post Card; R = Raze; SG = Sign; TL = Tenant Layout; TN = Tent; RW = Retaining Wall;

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