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A few weeks ago I posted about an e-mail I had received from Yung Park, owner of the (no longer standing) Little Red Building at 2nd and L streets, SE, about his plans to switch from running a liquor store on that site to a coffeehouse, which he said would be named Aroma Espresso Bar. One of the entry's commenters noted that a chain with that name already existed, and I replied in the comments that Mr. Park had told me it was not going to be a chain: "(so I wonder if the name is going to be problematic)".
This afternoon I received a very nice e-mail from the law firm of Baker Botts LLP, informing me that their client, Shefa, owns the federal trademark for "AROMA ESPRESSO BAR" and operates a franchise system under that trademark. Further, "Mr. Park’s establishment is not one of Shefa’s franchises, and we have communicated with Mr. Park, asking that he refrain from using our client’s trademark." They also asked that I refrain from using that name in any future blog entries about the LRB.
Hopefully soon we'll hear from Mr. Park about a new name. UPDATE: Or, judging by the vast reach of the current AROMA ESPRESSO BAR (as noted by Paul in the comments), maybe not. I would also note that the wording in the e-mail from the law firm was "asking", which doesn't exactly sound like a legal demand.
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Paul says: (11/29/10 7:03 PM)
When I googled Aroma Espresso Bar all I found was a NYC business with 3 locations and an under construction website. That seems like a pretty low bar for having your business name trademarked/protected/whatever on a national level. Maybe on a local level but national? Afterall this isn't even a unique name just 3 common words about coffee products pushed together.

Of course I am but a simple caveman and the world of law frightens and confuses me.


Ed says: (11/29/10 7:37 PM)
Yeah, what Paul said. I mean, really. What exactly are the lawyers protecting other than their retainer??


Paul says: (11/29/10 11:01 PM)
Hmmmm. the Aroma website gave me an under construction-esque page earlier this afternoon. But now it does look like a fully functioning professional webpage. Still, this franchise has fewer locations than I have fingers on my right hand. I admittedly don't know the law - but to me it doesn't make sense how that qualifies for exclusivity on the name nationally.

Then again I never understood how Pat Riley was able to trademark the term 3-peat as if it were intellectual capital.


Michae says: (11/29/10 11:34 PM)
Refrain from reporting the "controversy" about the name? Preposterous!


khan says: (11/30/10 10:53 AM)
May be Aroma Espresso Bar have plans to expand their business nationally. It is a very smart idea to trademark their business and protect their business repetition.
I don't think Mr. Yung Park have any idea in what exactly he wants to do with the place.
I think he needs to change his mind again and go with other business ideas. Perhaps, a dive bar or ethnic restaurant.


F says: (11/30/10 11:10 AM)
The coffee bar idea is still an excellent one. Mr. Parks should maybe consider another name. Perhaps JD Land'ers can provide some suggestions.



Ed says: (11/30/10 11:49 AM)
Why not use LRB or some variety therein? Little Red Coffee Bar? Preposterous Coffee? (PC, get it?) LRB Coffee?


JT says: (11/30/10 11:50 AM)
Call it "The Poop Deck."

It alludes to both our neighborhood's illustrious Naval history and the fact that the caffeine in coffee can stimulate a motor response of the distal colon.


Ben says: (11/30/10 11:50 AM)
I wonder if Baker Botts Espresso Bar is taken.


Adam says: (11/30/10 12:13 PM)
My question is how does this affect construction/opening? I haven't been by the site in the past few weeks so I don't know how the progress is going.

I have, however, noticed significant progress where Harry's is going in. They have shelving and countertops installed, hopefully they can be open by the end of the year!


F says: (11/30/10 2:27 PM)
I like "Little Red Coffee Shop" and "LRB Coffee." I thought the "Poop Deck" was referring to the dog park across the street:-)


JD says: (11/30/10 3:04 PM)
I'll just want a teeny kickback for having come up with "LRB" way back when. :-)


JoeNdc says: (11/30/10 3:52 PM)
I nominate: The Park
Espresso Bar & Cafe

It incorporates that fact that the establishment is across the street from the soon to be built Canal Park and it also uses the owners last name.


BillP says: (12/1/10 11:07 AM)
CPC - Canal Park Coffee

covers the location AND the owner's name. he'd better act fast as i'll be filing for trademark and copyright protection today. (just kidding)

of course, this won't work if mayor gray diverts the already-promised funding for canal park toward his cadre of new social programs (not directly, of course, the programs will greatly increase the total budget so he can justify diverting money for "deficit reduction" purposes). i miss fenty already.


F says: (12/1/10 12:54 PM)
Some quick ideas:

Park Side Cafe
Canal Park Espresso Bar



chuck says: (12/2/10 3:27 PM)
LRB Coffee Shop, or more simply LRB Coffee, or alternatively Little Red Building Coffee Shop all are excellent choices: they help to retain the memory of the previous building and would be a good jumping off point for a "then and now"-themed decor. (pictures on walls, factoids on placemats, etc) I imagine there's _somebody_ out there who has a few pictures and bits of info of what the neighborhood looked like, when the little red building still existed.


Adam says: (12/6/10 10:54 AM)
Surprise, surprise...drove past the LRB construction site this weekend and it looks like zero progress has been made in the past few months. It's still a giant hole with a foundation, as it was about a week after the building came down.

I understand delays, but I'm starting to wonder what is going on with this location and site. I'm guessing that I'm not the only one frustrated with the lack of progress going on here.

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1331 2ND ST SE    Carlton Ray 
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paving; streetfixture; excavation  
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1331 4TH ST SE    Forest City Forest City 
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excavation; new  
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1025 1ST ST SE   
12/03/14 
NA NA NA
EHOP1590134 / HOME OCCUPATION
   
12/10/14 
KAREN NZAKIMUENA
PC74349112 / POST CARD
INSTALLATION OF NOT MORE THAN 1 NEW AIR CONDITIONING UNIT UP TO A MAXIMUM OF 10-TONS OF EQUIVALENT REFRIGERATING EFFECT.
1016 3RD ST SE   
12/15/14 
ANAMARIA R MOTTOLA / DIXON
B1502438 / CONSTRUCTION
RENOVATIONS MINOR MEP
1212 4TH ST SE   
12/10/14 
FC 1212 LLC / SCHINDLER ELEVATOR CORP
ER1500593 / SHOP DRAWING
REPLACE MAXTON UC2A VALVE EST. COST OF WORK $ 2 2120. 00
927 5TH ST SE   
12/15/14 
AARON LORENZO
PC25919394 / POST CARD
REPLACEMENT IN KIND OF EXISTING FENCE ON PRIVATE PROPERTY. REPLACEMENT IN KIND WHEN APPLIED TO ARCHITECTURAL FEATURES MEANS REPLACEMENT WITH A FEATURE OF LIKE MATERIAL THAT REPLICATES THE EXISTING FEATURE IN PROPORTION APPEARANCE TEXTURE DESIGN DETAIL AND DIMENSIONS.
1000 5TH ST SE   
12/04/14 
UNITED STATES OF AMERICA / WALTER T JONES
E1501598 / SUPPLEMENTAL
1015 HALF ST SE   
12/10/14 
HALF STREET LLC / ART DISPLAY; BOB BIROONAK ART DISPLAY CO.
SG1400465 / CONSTRUCTION
ONE ILLUMINATED NEWS TICKER SIGN
1201 HALF ST SE   
12/10/14 
WEST HALF 1 LLC / MARK W GIBSON
E1501746 / SUPPLEMENTAL
   
12/12/14 
JASON YORK
TN1500036 / CONSTRUCTION
INSTALLING SMALL TENT ON DEC 29 2014 FOR THE BRIDGESTONE WINTER CLASSIC ON 1-1-15 WITH GENERATOR TENTS REMOVED ON 1-2-15
808 L ST SE   
12/10/14 
NAVY YARD ASSOCIATES LLC / KE-MAURELLE PREDDIE
B1412006 / CONSTRUCTION
NEW OFFICE USE FOR 1254 SQ. FT. EXISTING TWO STORIES PLUS BASEMENT STRUCTURE ON SE / C-3-A ZONING DISTRICT. MECHANICAL ELECTRICAL AND PLUMBING REMAIN AS IS.
80 M ST SE   
12/10/14 
WELLS REIT II 80 M STREET LLC / ANTHONY G SAMBURG
E1501724 / SUPPLEMENTAL
14 M ST SE   
12/16/14 
ROMAN CATHOLIC ARCHBISHOP OF WASHINGTON / PHILLIP B. MOBLEY
FB1500047 / SUPPLEMENTAL
20 M ST SE   
12/04/14 
TRANSWESTERN JEFFREY GROSS / OLLIE READ; TRANSWESTERN JEFFREY GROSS; CHRISTOPHER SCHULZE
AR66514546 / SUPPLEMENTAL
   
12/04/14 
TRANSWESTERN JEFFERY W GROSS / ANDREW ARNTSON; TRANSWESTERN JEFFERY W GROSS; ANDREW ARNTSON
P96600069 / SUPPLEMENTAL
80 M ST SE   
12/03/14 
MARY JACKSON
PC44081129 / POST CARD
REPLACEMENT OF NOT MORE THAN 1 GAS APPLIANCE ON A RESIDENTIAL COMMERCIAL OR INDUSTRIAL PROJECT.
   
12/05/14 
WELLS REIT II 80 M STREET LLC /
P1501746 / SUPPLEMENTAL
100 M ST SE   
12/03/14 
SQUARE 743 INC. / SAM HOLLEN RAMCO OF DC INC.
B1502037 / CONSTRUCTION
INTERIOR RENOVATION TO 4TH FLOOR OFFICE SPACE. SUBDIVIDE TENANT SPACE AND ADD PANTRY. PARTITIONS MEP AND LIFE SAFETY. NORTHWOOD INVESTORS LLC
202 M ST SE   
12/10/14 
DISTRICT OF COLUMBIA / WOODY WICKLIFFE
TN1500035 / CONSTRUCTION
INSTALL 50FT X 100FT TENT NO GENERATORS NO COOKING NO SMOKING NO STAGES 10FT X 70FT TENT INSTALLED DEC 11-15 2014 EVENTS DEC 12-14 2014 12:01PM - 9:00 PM
1201 M ST SE   
12/11/14 
CARLTON RAY
AH1500149 / CONSTRUCTION
TO PERFORM TEMPORARY LANE CLOSURES
75 N ST SE   
12/11/14 
CRANE SERVICE CO / CHRISTINE LONG
AH1500150 / CONSTRUCTION
AN AFTER HOURS PERMIT IS RESPECTFULLY REQUESTED FROM 2:00AM THRU 11:00PM
800 NEW JERSEY AVE SE   
12/08/14 
SQUARE 737 LLC / GLENNWOOD ROGERS
P1501673 / SUPPLEMENTAL
25 POTOMAC AVE SE   
12/02/14 
RIVERFRONT HOLDINGS I LLC C/O ECC INC. / ECC INC.
UT1500007 / CONSTRUCTION
REMOVAL OF ONE 100-GALLON UNDERGROUND STORAGE TANK DURING MASS EXCAVATION ACTIVITIES FOR SITE REDEVELOPMENT.
   
12/03/14 
RIVERFRONT HOLDINGS I LLC / WOODY WICKLIFFE
TN1500032 / CONSTRUCTION
INSTALL 40FT X 80FT TENT NO COOKING NO SMOKING NO PROPANE NO LIGHTING 40FT X 40FT TENT 2 GENERATORS 25KW EACH 20FT X 20FT TENT 8FT X 20FT PLATFORM 40FT X 40FT PLATFORM 20FT X 20FT PLATFORM INSTALLED DEC 8 -9 2014 EVENT DEC 9 2014 9AM - 4PM
   
12/05/14 
FLORIDA ROCK PROPERTIES INC / ROBERT S. WATTS
E1501658 / SUPPLEMENTAL
   
12/05/14 
RIVERFRONT INVESTMENT PARTNERS / JASON BENTLEY
B1408697 / CONSTRUCTION
CONSTRUCTION OF NEW 9 STORY BUILDING. THIRD PARTY REVIEW
1500 SOUTH CAPITOL ST SE   
12/18/14 
NATIONALS PARK / MARK W GIBSON
E1501975 / SUPPLEMENTAL
300 TINGEY ST SE   
12/15/14 
FC BOILERMAKER LLC / GREGORY BIRCKHEAD; FC BOILERMAKER LLC; MICHAEL BELL
E55526822 / SUPPLEMENTAL
AH = After Hours; B = Alteration & Repair; D = Demolition; E = Electrical; FB = Boiler; M = Mechanical; P = Plumbing and Gas; PC = Post Card; R = Raze; SG = Sign; TL = Tenant Layout; TN = Tent; RW = Retaining Wall;

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