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A few weeks ago I posted about an e-mail I had received from Yung Park, owner of the (no longer standing) Little Red Building at 2nd and L streets, SE, about his plans to switch from running a liquor store on that site to a coffeehouse, which he said would be named Aroma Espresso Bar. One of the entry's commenters noted that a chain with that name already existed, and I replied in the comments that Mr. Park had told me it was not going to be a chain: "(so I wonder if the name is going to be problematic)".
This afternoon I received a very nice e-mail from the law firm of Baker Botts LLP, informing me that their client, Shefa, owns the federal trademark for "AROMA ESPRESSO BAR" and operates a franchise system under that trademark. Further, "Mr. Park’s establishment is not one of Shefa’s franchises, and we have communicated with Mr. Park, asking that he refrain from using our client’s trademark." They also asked that I refrain from using that name in any future blog entries about the LRB.
Hopefully soon we'll hear from Mr. Park about a new name. UPDATE: Or, judging by the vast reach of the current AROMA ESPRESSO BAR (as noted by Paul in the comments), maybe not. I would also note that the wording in the e-mail from the law firm was "asking", which doesn't exactly sound like a legal demand.
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Paul says: (11/29/10 7:03 PM)
When I googled Aroma Espresso Bar all I found was a NYC business with 3 locations and an under construction website. That seems like a pretty low bar for having your business name trademarked/protected/whatever on a national level. Maybe on a local level but national? Afterall this isn't even a unique name just 3 common words about coffee products pushed together.

Of course I am but a simple caveman and the world of law frightens and confuses me.


Ed says: (11/29/10 7:37 PM)
Yeah, what Paul said. I mean, really. What exactly are the lawyers protecting other than their retainer??


Paul says: (11/29/10 11:01 PM)
Hmmmm. the Aroma website gave me an under construction-esque page earlier this afternoon. But now it does look like a fully functioning professional webpage. Still, this franchise has fewer locations than I have fingers on my right hand. I admittedly don't know the law - but to me it doesn't make sense how that qualifies for exclusivity on the name nationally.

Then again I never understood how Pat Riley was able to trademark the term 3-peat as if it were intellectual capital.


Michae says: (11/29/10 11:34 PM)
Refrain from reporting the "controversy" about the name? Preposterous!


khan says: (11/30/10 10:53 AM)
May be Aroma Espresso Bar have plans to expand their business nationally. It is a very smart idea to trademark their business and protect their business repetition.
I don't think Mr. Yung Park have any idea in what exactly he wants to do with the place.
I think he needs to change his mind again and go with other business ideas. Perhaps, a dive bar or ethnic restaurant.


F says: (11/30/10 11:10 AM)
The coffee bar idea is still an excellent one. Mr. Parks should maybe consider another name. Perhaps JD Land'ers can provide some suggestions.



Ed says: (11/30/10 11:49 AM)
Why not use LRB or some variety therein? Little Red Coffee Bar? Preposterous Coffee? (PC, get it?) LRB Coffee?


JT says: (11/30/10 11:50 AM)
Call it "The Poop Deck."

It alludes to both our neighborhood's illustrious Naval history and the fact that the caffeine in coffee can stimulate a motor response of the distal colon.


Ben says: (11/30/10 11:50 AM)
I wonder if Baker Botts Espresso Bar is taken.


Adam says: (11/30/10 12:13 PM)
My question is how does this affect construction/opening? I haven't been by the site in the past few weeks so I don't know how the progress is going.

I have, however, noticed significant progress where Harry's is going in. They have shelving and countertops installed, hopefully they can be open by the end of the year!


F says: (11/30/10 2:27 PM)
I like "Little Red Coffee Shop" and "LRB Coffee." I thought the "Poop Deck" was referring to the dog park across the street:-)


JD says: (11/30/10 3:04 PM)
I'll just want a teeny kickback for having come up with "LRB" way back when. :-)


JoeNdc says: (11/30/10 3:52 PM)
I nominate: The Park
Espresso Bar & Cafe

It incorporates that fact that the establishment is across the street from the soon to be built Canal Park and it also uses the owners last name.


BillP says: (12/1/10 11:07 AM)
CPC - Canal Park Coffee

covers the location AND the owner's name. he'd better act fast as i'll be filing for trademark and copyright protection today. (just kidding)

of course, this won't work if mayor gray diverts the already-promised funding for canal park toward his cadre of new social programs (not directly, of course, the programs will greatly increase the total budget so he can justify diverting money for "deficit reduction" purposes). i miss fenty already.


F says: (12/1/10 12:54 PM)
Some quick ideas:

Park Side Cafe
Canal Park Espresso Bar



chuck says: (12/2/10 3:27 PM)
LRB Coffee Shop, or more simply LRB Coffee, or alternatively Little Red Building Coffee Shop all are excellent choices: they help to retain the memory of the previous building and would be a good jumping off point for a "then and now"-themed decor. (pictures on walls, factoids on placemats, etc) I imagine there's _somebody_ out there who has a few pictures and bits of info of what the neighborhood looked like, when the little red building still existed.


Adam says: (12/6/10 10:54 AM)
Surprise, surprise...drove past the LRB construction site this weekend and it looks like zero progress has been made in the past few months. It's still a giant hole with a foundation, as it was about a week after the building came down.

I understand delays, but I'm starting to wonder what is going on with this location and site. I'm guessing that I'm not the only one frustrated with the lack of progress going on here.

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Recent Crime Incidents Archive  
200 B/O M ST SE   THEFT /  10/12/14
200 B/O I ST SE   THEFT /  10/08/14
70 B/O I ST SE   THEFT F/AUTO /  10/08/14
800 B/O L ST SE   BURGLARY /  10/07/14
9TH ST SE AND POTOMAC AVE SE   THEFT F/AUTO /  10/03/14
100 B/O K ST SE   THEFT F/AUTO /  10/03/14
VIRGINIA AVE SE AND 8TH ST SE   THEFT F/AUTO /  09/28/14
6D   THEFT F/AUTO /  09/27/14
1100 B/O NEW JERSEY AVE SE   THEFT /  09/26/14
300 B/O WATER ST SE   THEFT /  09/24/14
50 B/O M ST SE   THEFT /  09/24/14

Active Public Space Permits Archive  
1331 2ND ST SE    Carlton Ray 
Assigned
paving; streetfixture; excavation  
 02/10/14
to
02/09/15
1331 4TH ST SE    Forest City Forest City 
Issued
excavation; new  
 01/10/14
to
02/10/15
301 TINGEY ST SE    Potbelly Sandwich Works LLC 
Issued
new  
 03/21/12
to
11/27/14

Recent Issued Building Permits Archive  
1212 4TH ST SE   
10/10/14 
FORREST CITY
TL1500006 / CONSTRUCTION
CHANGE OWNER ADDRESS ON EXISTING BUILDING PERMIT TL1400136
1019 4TH ST SE   
10/14/14 
JOHN SHORT
F1500026 / CONSTRUCTION
WE WILL INSTALL AN ORNAMENTAL IRON FENCE IN THE FRONT YARD WITH A GATE. THE FENCE IS 3 FEET HIGH AND THE FENCE WILL BE BLACK IRON. FENCE IS ENTIRELY ON PUBLIC SPACE.
1212 4TH ST SE   
10/16/14 
FC 1212 LLC / PAUL R. JABLONSKI
E1500411 / SUPPLEMENTAL
   
10/16/14 
FC 1212 LLC / ARK SIGN SERVICES INC.; NONE
SG1500034 / CONSTRUCTION
INSTALL ONE WALL MOUNTED ILLUMINATED SIGN.
1103 9TH ST SE   
10/10/14 
ICP PARTNERS POTOMAC 810 LLC / HARRY RIDGEWAY
P1500293 / SUPPLEMENTAL
1220 12TH ST SE   
10/10/14 
WASHINGTON GAS LIGHT CO /
P1500284 / SUPPLEMENTAL
80 M ST SE   
10/10/14 
VEIC / GEORGE DELGADO
B1411521 / CONSTRUCTION
INTERIOR ALTERATION TO SUITE 310 AS REQUIRED FOR EXPANSION. WORK TO INCLUDE ELECTRICAL MECHANICAL AND PLUMBING
20 M ST SE   
10/17/14 
SOUTHEAST REALTY LLC / DAMON ELLIS; .
SG1400457 / CONSTRUCTION
INSTALLATION OF NEW NON ELECTRIC SIGN 10FT L 1FT 8IN H 3IN W
99 M ST SE   
10/07/14 
BALLPARK SQUARE 701 LLC / STEVEN ADAMCHAK ECS MID-ATLANTIC LLC
SB1400475 / CONSTRUCTION
TWO GEOTECHNICAL BORINGS TO A AN APPROXIMATE DEPTH OF 60 FT BELOW EXISTING SITE GRADES TO BE LOCATED WITHIN PRIVATE PROPERTY. TWO BORINGS WILL BE CONVERTED TO TEMPORARY MONITORING WELLS.
100 M ST SE   
10/10/14 
SQUARE 743 INC /
P1500281 / SUPPLEMENTAL
   
10/07/14 
SQUARE 743 INC / ANTHONY G SAMBURG
E1500145 / SUPPLEMENTAL
   
10/15/14 
NORTHWOOD INVESTERS LLC / STANLEY HUBBARD; NORTHWOOD INVESTERS LLC; STANLEY HUBBARD
E14516088 / SUPPLEMENTAL
   
10/17/14 
WASHINGTON D.C. / GARY MCVEY; WASHINGTON D.C.; GARY MCVEY
E50257566 / SUPPLEMENTAL
901 M ST SE   
10/16/14 
CARLTON RAY
AH1500035 / CONSTRUCTION
TO PERFORM TEMPORARY LANE CLOSURES
1201 M ST SE   
10/14/14 
COMCAST CABLE / MICHAEL SONESEN
AH1500018 / CONSTRUCTION
PLACING INNERDUCT IN EXISTING VERIZON MANHOLES. OCTOBER 9 2014 ? NOVEMBER 9. 2014. 7PM ? 2AM WEEKNIGHTS ? SATURDAYS
   
10/16/14 
CARLTON RAY
AH1500034 / CONSTRUCTION
TO PERFORM TEMPORARY LANE CLOSURES
1000 NEW JERSEY AVE SE   
10/14/14 
CAPITOL HILL TOWER HOUSING COOPERATIVE INCF / RICHARD G. FINFROCK
P1500331 / SUPPLEMENTAL
1111 NEW JERSEY AVE SE   
10/10/14 
DONOHOE DEVELOPMENT COMPANY / HERB LAWHORN
SB1400488 / CONSTRUCTION
A HOLLOW STEM AUGER WILL INSTALL 10 TEMPORARY DEWATERING WELLS BY ADVANCING A 12 INCH OUTER DIAMETER / 8 1 / 4 INCH INNER DIAMETER BORE HOLE TO A DEPTH OF 70 FEET BGS. AT DEPTH A 4 INCH PVC FLUSH JOINT THREADED WELL ASSEMBLY WILL BE SET AND SELECT FILTER PLACED. INTO EACH WELL WILL BE INSTALLED 2 HP TURBINE SUBMERSIBLE PUMPS. EFFLUENT WILL BE DIRECTED THROUGH A COMMON MANIFOLD TO A BAFFLED SETTLIN...
   
10/16/14 
GALLERY CAPITOL RIVERFRONT / THOMAS P MCGUIRE
E1500402 / SUPPLEMENTAL
25 POTOMAC AVE SE   
10/08/14 
MRP REALTY / JASON BENTLEY
SH1400037 / CONSTRUCTION
SHEETING AND SHORING FOR NEW BUILDING
300 TINGEY ST SE   
10/06/14 
FC BOILERMAKER LLC FC BOILERMAKER LLC / FC BOILERMAKER FC BOILERMAKER LLC
B1500169 / CONSTRUCTION
INSTALLATION OF KITCHEN FIRE SUPPRESSION SYSTEM
   
10/15/14 
FC BOILERMAKER LLC / BIRKHEAD ELECTRIC INC.; ERIN ANCHOR SIGN INC
SG1500023 / CONSTRUCTION
2-COMMERCIAL SIGN INSTALLATION
301 WATER ST SE   
10/23/14 
FOREST CITY
B1408021 / CONSTRUCTION
REVISION TO B1305741 EXTERIOR SEATING LOAD FROM 188 TO 345 EXTERIOR SEATING CONSIDER AS SUMMER GARDEN ON PRIVATE PROPERTY PER GSA / DC GOV EASMENT.
AH = After Hours; B = Alteration & Repair; D = Demolition; E = Electrical; FB = Boiler; M = Mechanical; P = Plumbing and Gas; PC = Post Card; R = Raze; SG = Sign; TL = Tenant Layout; TN = Tent; RW = Retaining Wall;

Real Property Sales Archive  
CUSHING PL   09/11/14
$ 9,000,000
HALF STREET RESIDENTIAL PJV LLC
 
HALF ST   09/11/14
$ 12,500,000
HALF STREET RESIDENTIAL PJV LLC
 
N ST   09/11/14
$ 12,500,000
HALF STREET RESIDENTIAL PJV LLC
 
CUSHING PL   09/11/14
$ 9,000,000
HALF STREET RESIDENTIAL PJV LLC
 
N ST   09/11/14
$ 12,500,000
HALF STREET RESIDENTIAL PJV LLC
 
N ST   09/11/14
$ 12,500,000
HALF STREET RESIDENTIAL PJV LLC
 
HALF ST   09/11/14
$ 12,500,000
MR BP RESIDENTIAL #1A LLC
 
N ST   09/11/14
$ 12,500,000
MR BP RESIDENTIAL #1A LLC
 
0025 POTOMAC AV   08/08/14
$ 78,486,500
RIVERFRONT HOLDINGS I LLC
 


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