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A few weeks ago I posted about an e-mail I had received from Yung Park, owner of the (no longer standing) Little Red Building at 2nd and L streets, SE, about his plans to switch from running a liquor store on that site to a coffeehouse, which he said would be named Aroma Espresso Bar. One of the entry's commenters noted that a chain with that name already existed, and I replied in the comments that Mr. Park had told me it was not going to be a chain: "(so I wonder if the name is going to be problematic)".
This afternoon I received a very nice e-mail from the law firm of Baker Botts LLP, informing me that their client, Shefa, owns the federal trademark for "AROMA ESPRESSO BAR" and operates a franchise system under that trademark. Further, "Mr. Park’s establishment is not one of Shefa’s franchises, and we have communicated with Mr. Park, asking that he refrain from using our client’s trademark." They also asked that I refrain from using that name in any future blog entries about the LRB.
Hopefully soon we'll hear from Mr. Park about a new name. UPDATE: Or, judging by the vast reach of the current AROMA ESPRESSO BAR (as noted by Paul in the comments), maybe not. I would also note that the wording in the e-mail from the law firm was "asking", which doesn't exactly sound like a legal demand.
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Paul says: (11/29/10 7:03 PM)
When I googled Aroma Espresso Bar all I found was a NYC business with 3 locations and an under construction website. That seems like a pretty low bar for having your business name trademarked/protected/whatever on a national level. Maybe on a local level but national? Afterall this isn't even a unique name just 3 common words about coffee products pushed together.

Of course I am but a simple caveman and the world of law frightens and confuses me.


Ed says: (11/29/10 7:37 PM)
Yeah, what Paul said. I mean, really. What exactly are the lawyers protecting other than their retainer??


Paul says: (11/29/10 11:01 PM)
Hmmmm. the Aroma website gave me an under construction-esque page earlier this afternoon. But now it does look like a fully functioning professional webpage. Still, this franchise has fewer locations than I have fingers on my right hand. I admittedly don't know the law - but to me it doesn't make sense how that qualifies for exclusivity on the name nationally.

Then again I never understood how Pat Riley was able to trademark the term 3-peat as if it were intellectual capital.


Michae says: (11/29/10 11:34 PM)
Refrain from reporting the "controversy" about the name? Preposterous!


khan says: (11/30/10 10:53 AM)
May be Aroma Espresso Bar have plans to expand their business nationally. It is a very smart idea to trademark their business and protect their business repetition.
I don't think Mr. Yung Park have any idea in what exactly he wants to do with the place.
I think he needs to change his mind again and go with other business ideas. Perhaps, a dive bar or ethnic restaurant.


F says: (11/30/10 11:10 AM)
The coffee bar idea is still an excellent one. Mr. Parks should maybe consider another name. Perhaps JD Land'ers can provide some suggestions.



Ed says: (11/30/10 11:49 AM)
Why not use LRB or some variety therein? Little Red Coffee Bar? Preposterous Coffee? (PC, get it?) LRB Coffee?


JT says: (11/30/10 11:50 AM)
Call it "The Poop Deck."

It alludes to both our neighborhood's illustrious Naval history and the fact that the caffeine in coffee can stimulate a motor response of the distal colon.


Ben says: (11/30/10 11:50 AM)
I wonder if Baker Botts Espresso Bar is taken.


Adam says: (11/30/10 12:13 PM)
My question is how does this affect construction/opening? I haven't been by the site in the past few weeks so I don't know how the progress is going.

I have, however, noticed significant progress where Harry's is going in. They have shelving and countertops installed, hopefully they can be open by the end of the year!


F says: (11/30/10 2:27 PM)
I like "Little Red Coffee Shop" and "LRB Coffee." I thought the "Poop Deck" was referring to the dog park across the street:-)


JD says: (11/30/10 3:04 PM)
I'll just want a teeny kickback for having come up with "LRB" way back when. :-)


JoeNdc says: (11/30/10 3:52 PM)
I nominate: The Park
Espresso Bar & Cafe

It incorporates that fact that the establishment is across the street from the soon to be built Canal Park and it also uses the owners last name.


BillP says: (12/1/10 11:07 AM)
CPC - Canal Park Coffee

covers the location AND the owner's name. he'd better act fast as i'll be filing for trademark and copyright protection today. (just kidding)

of course, this won't work if mayor gray diverts the already-promised funding for canal park toward his cadre of new social programs (not directly, of course, the programs will greatly increase the total budget so he can justify diverting money for "deficit reduction" purposes). i miss fenty already.


F says: (12/1/10 12:54 PM)
Some quick ideas:

Park Side Cafe
Canal Park Espresso Bar



chuck says: (12/2/10 3:27 PM)
LRB Coffee Shop, or more simply LRB Coffee, or alternatively Little Red Building Coffee Shop all are excellent choices: they help to retain the memory of the previous building and would be a good jumping off point for a "then and now"-themed decor. (pictures on walls, factoids on placemats, etc) I imagine there's _somebody_ out there who has a few pictures and bits of info of what the neighborhood looked like, when the little red building still existed.


Adam says: (12/6/10 10:54 AM)
Surprise, surprise...drove past the LRB construction site this weekend and it looks like zero progress has been made in the past few months. It's still a giant hole with a foundation, as it was about a week after the building came down.

I understand delays, but I'm starting to wonder what is going on with this location and site. I'm guessing that I'm not the only one frustrated with the lack of progress going on here.

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Recent Crime Incidents Archive  
200 B/O VIRGINIA AVE SE   MOTOR VEHICLE THEFT /  07/10/14
900 B/O HALF ST SE   THEFT F/AUTO /  07/10/14
100 B/O M ST SE   THEFT /  07/09/14
4TH ST SE AND L ST SE   ROBBERY /  07/08/14
800 B/O POTOMAC AVE SE   THEFT /  07/07/14
300 B/O K ST SE   THEFT F/AUTO /  07/07/14
1100 B/O NEW JERSEY AVE SE   THEFT /  07/05/14
100 B/O L ST SE   THEFT F/AUTO /  07/04/14
1100 B/O 2ND PLACE SE   THEFT F/AUTO /  07/03/14
2ND PLACE SE AND I ST SE   THEFT F/AUTO /  07/02/14
70 B/O I ST SE   ROBBERY / GUN  07/02/14
200 B/O I ST SE   THEFT F/AUTO /  07/02/14
400 B/O M ST SE   MOTOR VEHICLE THEFT /  06/30/14
UNIT B/O M ST SE   THEFT F/AUTO /  06/30/14
70 B/O I ST SE   THEFT /  06/29/14
1100 B/O 1ST ST SE   THEFT F/AUTO /  06/28/14
900 B/O 4TH ST SE   THEFT /  06/28/14

Active Public Space Permits Archive  
1011 1ST ST SE    Pepco Holdings Inc 
Issued
excavation; new  
 06/26/14
to
08/26/14
1331 2ND ST SE    Carlton Ray 
Assigned
paving; streetfixture; excavation  
 02/10/14
to
02/09/15
804 3RD ST SE    Maximiliano Villagra 
Issued
streetfixture; new  
 08/05/14
to
08/06/14
904 3RD ST SE    Janel Fitzhugh 
Issued
streetfixture; new  
 07/01/14
to
08/14/14
908 3RD ST SE    Rachel Frankel 
Issued
streetfixture; new  
 07/24/14
to
09/21/14
1026 3RD ST SE    Wash Gas & Light Co. 
Issued
excavation; new  
 06/26/14
to
09/04/14
1331 4TH ST SE    Forest City Forest City 
Issued
excavation; new  
 01/10/14
to
02/10/15
913 5TH ST SE    Wash Gas & Light Co. 
Issued
excavation; new  
 06/26/14
to
08/28/14
1100 - 1199 BLOCK 1ST ST SE    tom cash 
Issued
excavation; new  
 06/27/14
to
08/25/14
410 M ST SE    Pepco Holdings Inc 
Issued
excavation; new  
 07/11/14
to
09/08/14
800 NEW JERSEY AVE SE    Pepco Holdings Inc 
Issued
excavation; new  
 06/20/14
to
08/22/14
880 NEW JERSEY AVE SE    WASHINGTON GAS 
Issued
excavation; new  
 06/17/14
to
08/17/14
    WASHINGTON GAS 
Issued
excavation; new  
 07/28/14
to
09/26/14
1105 NEW JERSEY AVE SE    Wash Gas & Light Co. 
Issued
excavation; new  
 06/13/14
to
08/11/14
301 TINGEY ST SE    Potbelly Sandwich Works LLC 
Issued
new  
 03/21/12
to
11/27/14

Recent Issued Building Permits Archive  
1025 1ST ST SE   
07/26/14 
NA NA NA
EHOP1490737 / HOME OCCUPATION
1100 1ST ST SE   
07/15/14 
NA NA NA
EHOP1490710 / HOME OCCUPATION
1212 4TH ST SE   
07/11/14 
FC 1212 LLC /
P1406926 / SUPPLEMENTAL
   
07/14/14 
MIKE LENARD / BHAR; W. SAKIE BHAR
SG1400363 / CONSTRUCTION
INSTALL ONE SET OF BUILDING SIGN ON TO EXISTING BUILDING
1331 4TH ST SE   
07/09/14 
UNITED STATES OF AMERICA / RONALD C. CAYTON
E1406628 / SUPPLEMENTAL
1103 9TH ST SE   
07/25/14 
ICP PARTNERS POTOMAC 810 LLC / TALBERT DOWLING
E1407537 / SUPPLEMENTAL
1220 12TH ST SE   
07/16/14 
FAIRBANKS MORSE ENGINE / EVAN O'BRIEN/ D MCKEEVER SERVICES
B1409041 / CONSTRUCTION
INTERIOR ALTERATION TO EXISTING 2578 SF OFFICE SPACE. AFFECTED AREA LESS THAN 1000 SF TO CREATE DEMISING WALL AND MINOR ALTERATIONS TO PARTITION PLAN IN CONFERENCE AREA. MECHANICAL AND ELECTRICAL WORK INCLUDED.
326 L ST SE   
07/17/14 
NA NA NA
EHOP1490715 / HOME OCCUPATION
55 M ST SE   
07/16/14 
HINES GLOBAL REIT 55 M STREET LLC / TYRAN D. BRANNUM
E1407255 / SUPPLEMENTAL
20 M ST SE   
07/17/14 
SOUTHEAST REALTY LLC / JOHN GIUSEPPE-RAMCO
TL1400132 / CONSTRUCTION
FIRST TIME TENANT BUILDOUT FOR FAST FOOD ESTABLISHMENT - SUBWAY SANDWICH SHOP SEATING 41 AS SHOWN ON THE ATTACHED ARCH. MECH. PLUMB. ELECT AND FIRE PROTECTION DWGS. INTERIOR WORK ONLY.
55 M ST SE   
07/15/14 
HINES
B1409693 / CONSTRUCTION
INSTALL 6 AUTOMATIC DOOR OPERATORS LOCATED AT THE ELEVATOR LOBBIES BETWEEN THE 4TH-7TH FLOORS
901 M ST SE   
07/15/14 
CARLTON RAY
AH1400584 / CONSTRUCTION
TO PERFORM TEMPORARY LANE CLOSURES
1201 M ST SE   
07/15/14 
CARLTON RAY
AH1400585 / CONSTRUCTION
TO PERFORM TEMPORARY LANE CLOSURES
800 NEW JERSEY AVE SE   
07/14/14 
NEW JERSEY AT H LLC / COLIN CLARK
B1409654 / CONSTRUCTION
REVISION TO PERMIT #SH1400039 FOR A OWNERSHIP CHANGE
1000 NEW JERSEY AVE SE   
07/11/14 
CAPITOL HILL TOWER HOUSING COOPERATIVE INCF / RICHARD G. FINFROCK
P1406902 / SUPPLEMENTAL
   
07/11/14 
CAPITOL HILL TOWER HOUSING COOPERATIVE INCF / BRANDON K VIERNES
M1402531 / SUPPLEMENTAL
   
07/22/14 
CAPITOL HILL TOWER HOUSING COOPERATIVE INCF / DONALD R. MCGLYNN
E1407426 / SUPPLEMENTAL
1236 SOUTH CAPITOL ST SE   
07/11/14 
1244 SOUTH CAPITOL RESIDENTIAL LLC / GEOCAPITOL ENGINEERING LLC
SB1400340 / CONSTRUCTION
WE PROPOSE DRILLING THREE SIX-INCH DIAMETER GEOTECHNICAL TEST BORINGS USING THE HOLLOW STEM AUGER METHOD TO EVALUATE THE SUBSURFACE CONDITIONS. THE PROPOSED TEST BORING DEPTHS WILL BE 80 FEET BELOW THE EXISTING GROUND SURFACE. DRILLING EQUIPMENT WILL BE DECONTAMINATED BETWEEN EACH HOLE TO AVOID CROSS CONTAMINATION THROUGHOUT THE SITE. UPON COMPLETION THE GEOTECHNICAL TEST BORINGS WILL BE BACKFILLE...
1244 SOUTH CAPITOL ST SE   
07/11/14 
1244 SOUTH CAPITOL RESIDENTIAL LLC / GEOCAPITOL ENGINEERING LLC
SB1400341 / CONSTRUCTION
WE PROPOSE DRILLING TWO SIX-INCH DIAMETER GEOTECHNICAL TEST BORINGS USING THE HOLLOW STEM AUGER METHOD TO EVALUATE THE SUBSURFACE CONDITIONS. THE PROPOSED TEST BORING DEPTHS WILL BE 80 FEET BELOW THE EXISTING GROUND SURFACE. DRILLING EQUIPMENT WILL BE DECONTAMINATED BETWEEN EACH HOLE TO AVOID CROSS CONTAMINATION THROUGHOUT THE SITE. UPON COMPLETION THE GEOTECHNICAL TEST BORINGS WILL BE BACKFILLED ...
300 TINGEY ST SE   
07/23/14 
CM-YARDS LLC / DWIGHT SMITH
B1408815 / CONSTRUCTION
INSTALL OUTSIDE SEATING SUMMER GARDEN.
201 TINGEY ST SE   
07/11/14 
JBG COMPANIES / GEORGE DELGADO
B1409541 / CONSTRUCTION
ONE DAY SPECIAL EVENT FOR BMW SHOW--150 OCCUPANTS EXTERNAL GENERATOR RESTROOMS AND LIGHTING BAY DOORS TO REMAIN OPEN DURING FUNCTION
   
07/22/14 
JBG/SEFC 170 LLC / MICHAEL B. BELL
E1407422 / SUPPLEMENTAL
300 TINGEY ST SE   
07/08/14 
FVI 2020 / STEPHEN ADAMS; FVI 2020; STEPHEN ADAMS
E14277468 / SUPPLEMENTAL
   
07/10/14 
FORREST CITY AT THE YARDS / CRIS FLACK
TL1400123 / CONSTRUCTION
REVISION TO B1402734 FOR REVISIONS TO MECHANICAL AND ELECTRICAL SYSTEMS.
AH = After Hours; B = Alteration & Repair; D = Demolition; E = Electrical; FB = Boiler; M = Mechanical; P = Plumbing and Gas; PC = Post Card; R = Raze; SG = Sign; TL = Tenant Layout; TN = Tent; RW = Retaining Wall;

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