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A few weeks ago I posted about an e-mail I had received from Yung Park, owner of the (no longer standing) Little Red Building at 2nd and L streets, SE, about his plans to switch from running a liquor store on that site to a coffeehouse, which he said would be named Aroma Espresso Bar. One of the entry's commenters noted that a chain with that name already existed, and I replied in the comments that Mr. Park had told me it was not going to be a chain: "(so I wonder if the name is going to be problematic)".
This afternoon I received a very nice e-mail from the law firm of Baker Botts LLP, informing me that their client, Shefa, owns the federal trademark for "AROMA ESPRESSO BAR" and operates a franchise system under that trademark. Further, "Mr. Park’s establishment is not one of Shefa’s franchises, and we have communicated with Mr. Park, asking that he refrain from using our client’s trademark." They also asked that I refrain from using that name in any future blog entries about the LRB.
Hopefully soon we'll hear from Mr. Park about a new name. UPDATE: Or, judging by the vast reach of the current AROMA ESPRESSO BAR (as noted by Paul in the comments), maybe not. I would also note that the wording in the e-mail from the law firm was "asking", which doesn't exactly sound like a legal demand.
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Paul says: (11/29/10 7:03 PM)
When I googled Aroma Espresso Bar all I found was a NYC business with 3 locations and an under construction website. That seems like a pretty low bar for having your business name trademarked/protected/whatever on a national level. Maybe on a local level but national? Afterall this isn't even a unique name just 3 common words about coffee products pushed together.

Of course I am but a simple caveman and the world of law frightens and confuses me.


Ed says: (11/29/10 7:37 PM)
Yeah, what Paul said. I mean, really. What exactly are the lawyers protecting other than their retainer??


Paul says: (11/29/10 11:01 PM)
Hmmmm. the Aroma website gave me an under construction-esque page earlier this afternoon. But now it does look like a fully functioning professional webpage. Still, this franchise has fewer locations than I have fingers on my right hand. I admittedly don't know the law - but to me it doesn't make sense how that qualifies for exclusivity on the name nationally.

Then again I never understood how Pat Riley was able to trademark the term 3-peat as if it were intellectual capital.


Michae says: (11/29/10 11:34 PM)
Refrain from reporting the "controversy" about the name? Preposterous!


khan says: (11/30/10 10:53 AM)
May be Aroma Espresso Bar have plans to expand their business nationally. It is a very smart idea to trademark their business and protect their business repetition.
I don't think Mr. Yung Park have any idea in what exactly he wants to do with the place.
I think he needs to change his mind again and go with other business ideas. Perhaps, a dive bar or ethnic restaurant.


F says: (11/30/10 11:10 AM)
The coffee bar idea is still an excellent one. Mr. Parks should maybe consider another name. Perhaps JD Land'ers can provide some suggestions.



Ed says: (11/30/10 11:49 AM)
Why not use LRB or some variety therein? Little Red Coffee Bar? Preposterous Coffee? (PC, get it?) LRB Coffee?


JT says: (11/30/10 11:50 AM)
Call it "The Poop Deck."

It alludes to both our neighborhood's illustrious Naval history and the fact that the caffeine in coffee can stimulate a motor response of the distal colon.


Ben says: (11/30/10 11:50 AM)
I wonder if Baker Botts Espresso Bar is taken.


Adam says: (11/30/10 12:13 PM)
My question is how does this affect construction/opening? I haven't been by the site in the past few weeks so I don't know how the progress is going.

I have, however, noticed significant progress where Harry's is going in. They have shelving and countertops installed, hopefully they can be open by the end of the year!


F says: (11/30/10 2:27 PM)
I like "Little Red Coffee Shop" and "LRB Coffee." I thought the "Poop Deck" was referring to the dog park across the street:-)


JD says: (11/30/10 3:04 PM)
I'll just want a teeny kickback for having come up with "LRB" way back when. :-)


JoeNdc says: (11/30/10 3:52 PM)
I nominate: The Park
Espresso Bar & Cafe

It incorporates that fact that the establishment is across the street from the soon to be built Canal Park and it also uses the owners last name.


BillP says: (12/1/10 11:07 AM)
CPC - Canal Park Coffee

covers the location AND the owner's name. he'd better act fast as i'll be filing for trademark and copyright protection today. (just kidding)

of course, this won't work if mayor gray diverts the already-promised funding for canal park toward his cadre of new social programs (not directly, of course, the programs will greatly increase the total budget so he can justify diverting money for "deficit reduction" purposes). i miss fenty already.


F says: (12/1/10 12:54 PM)
Some quick ideas:

Park Side Cafe
Canal Park Espresso Bar



chuck says: (12/2/10 3:27 PM)
LRB Coffee Shop, or more simply LRB Coffee, or alternatively Little Red Building Coffee Shop all are excellent choices: they help to retain the memory of the previous building and would be a good jumping off point for a "then and now"-themed decor. (pictures on walls, factoids on placemats, etc) I imagine there's _somebody_ out there who has a few pictures and bits of info of what the neighborhood looked like, when the little red building still existed.


Adam says: (12/6/10 10:54 AM)
Surprise, surprise...drove past the LRB construction site this weekend and it looks like zero progress has been made in the past few months. It's still a giant hole with a foundation, as it was about a week after the building came down.

I understand delays, but I'm starting to wonder what is going on with this location and site. I'm guessing that I'm not the only one frustrated with the lack of progress going on here.

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M ST SE AND HALF ST SE   ROBBERY /  08/17/14
800 B/O VIRGINIA AVE SE   THEFT F/AUTO /  08/17/14
M ST SE AND 5TH ST SE   THEFT F/AUTO /  08/15/14
1400 B/O 1ST ST SE   THEFT F/AUTO /  08/14/14
1000 B/O 1ST ST SE   BURGLARY /  08/12/14
800 B/O L ST SE   THEFT F/AUTO /  08/11/14
HALF ST SE AND L ST SE   THEFT F/AUTO /  08/11/14
1000 B/O NEW JERSEY AVE SE   THEFT /  08/07/14
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70 B/O I ST SE   THEFT /  08/02/14
100 B/O K ST SE   THEFT F/AUTO /  08/01/14
200 B/O L ST SE   THEFT F/AUTO /  07/30/14
L ST SE AND 2ND ST SE   THEFT F/AUTO /  07/30/14
70 B/O I ST SE   MOTOR VEHICLE THEFT /  07/29/14
70 B/O I ST SE   THEFT /  07/29/14

Active Public Space Permits Archive  
1331 2ND ST SE    Carlton Ray 
Assigned
paving; streetfixture; excavation  
 02/10/14
to
02/09/15
908 3RD ST SE    Rachel Frankel 
Issued
streetfixture; new  
 07/24/14
to
09/21/14
1026 3RD ST SE    Wash Gas & Light Co. 
Issued
excavation; new  
 06/26/14
to
09/04/14
1331 4TH ST SE    Forest City Forest City 
Issued
excavation; new  
 01/10/14
to
02/10/15
410 M ST SE    Pepco Holdings Inc 
Issued
excavation; new  
 07/11/14
to
09/08/14
880 NEW JERSEY AVE SE    WASHINGTON GAS 
Issued
excavation; new  
 07/28/14
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09/26/14
301 TINGEY ST SE    Potbelly Sandwich Works LLC 
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 03/21/12
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Recent Issued Building Permits Archive  
1011 1ST ST SE   
08/11/14 
TOLL DC LP / ALBERT J. PEARCE
FB1400108 / SUPPLEMENTAL
1259 1ST ST SE   
08/11/14 
CAPITAL RIVERFRONT HOTEL LLC / CAPITAL RIVERFR HOTEL LLC
AH1400636 / CONSTRUCTION
AFTER HOURS FOR PERMIT NUMBER B1401471 FOR 8 / 12 THROUGH 9 / 11 FROM 5AM TO 7PM MONDAY THROUGH SATURDAY.
1201 4TH ST SE   
08/12/14 
JBG/FEDERAL CENTER LIC / JIM CALABRESE
AN1400129 / CONSTRUCTION
PLEASE EXTEND PERMIT AN1300174 THIS IS THE FIRST EXTENSION AND PERMIT WILL BE VALID UNTIL 1 / 31 / 2015.
1212 4TH ST SE   
08/25/14 
FC 1212 LLC / MARK E. RESNICK
E1408462 / SUPPLEMENTAL
1331 4TH ST SE   
08/14/14 
F. C. 1331 LLC / FVI 2020
B1402843 / CONSTRUCTION
CONSTRUCTION OF A BRAND NEW 11 STORY BUILDING. THE BUILDING IN TOTAL IS 350 000 SQ FT. ADDING 327 RESIDENTIAL RENTAL UNITS 20 000 SQ FT. IN COMMERCIAL SPACE AND 3 BELOW GRADE PARKING LEVELS.
   
08/15/14 
CLARK CONCRETE
AH1400650 / CONSTRUCTION
AFTER HOURS TO POUR CONCRETE ON JOBSITE FROM 7AM TO 7PM FROM SUNDAY TO SATURDAY 8 / 15 / 2014 TO 11 / 15 / 2014
1000 5TH ST SE   
08/13/14 
UNITED STATES OF AMERICA /
FD1400132 / CONSTRUCTION
NEW FOUNDATION TO GRADE PERMIT FOR NEW COMMUNITY CENTER INCLUDING UTILITIES. REVISION TO FD1400029 TO REVISE STRUCTURAL DETAILS OF COLUMS.
   
08/20/14 
UNITED STATES OF AMERICA / BRUCE G. PICKETT
E1408304 / SUPPLEMENTAL
1220 12TH ST SE   
08/27/14 
FAIRBANKS MORSE ENGINE / EVAN O'BRIEN/ D MCKEEVER SERVICES
B1411219 / CONSTRUCTION
INTERIOR ONLY NON-STRUCTURAL ALTERATION TO EXISTING OFFICE SPACE. WORK INCLUDS MINOR PARTITION CHANGES AND THE ASSOCIATED HVAC AND ELECTRICAL ALTERATIONS.
1015 HALF ST SE   
08/12/14 
HALF ST SE LLC / SAM HOLLEN RAMCO OF DC INC.
TL1400162 / CONSTRUCTION
INTERIOR TENANT LAYOUT OF 1ST FLOOR PERFORMANCE STUDIO SPACE AND OFFICE SPACE. PARTITIONS FURNITURE MECHANICAL ELECTRICAL AND LIFE SAFETY. CBS
   
08/15/14 
HALF ST SE LLC / ROBERT L HUNTER
M1402951 / SUPPLEMENTAL
   
08/16/14 
SAM HOLLEN / DONALD VEALS; SAM HOLLEN; DONALD VEALS
E83010192 / SUPPLEMENTAL
200 I ST SE   
08/08/14 
DANIEL RILEY / OMAR BIAGAS; DANIEL RILEY; JOHN BIAGAS
E47247428 / SUPPLEMENTAL
41 L ST SE   
08/20/14 
WASHINGTON METROPOLITAN AREA TRANSIT AUTHORITY (WMATA) / SAMIR ALQUTRI - GEOTECHNICAL SOLUTIONS INC.
SB1400402 / CONSTRUCTION
GSI PLANS TO DRILL 4 SOIL TEST BORINGS TO CONFIRM SOIL STRENGTH WITH A HOLLOW-STEM AUGER EQUIPPED WITH A SPLIT SPOON SAMPLER FOR THE SPT N-VALUE TESTS DOWN TO A MAXIMUM DEPTH OF 80 FEET BELOW EXISTING GRADES. ALL BORINGS WILL BE DRILLED TO THE MAXIMUM DEPTH OR AUGER REFUSAL WHICHEVER OCCURS FIRST. THE BORE HOLES DIMENSION WILL BE 3.25 INCHES AND SHALL BE GROUTED UPON COMPLETION.
20 M ST SE   
08/22/14 
TRANSWESTERN JEFFERY W GROSS / ANDREW ARNTSON; TRANSWESTERN JEFFERY W GROSS; ANDREW ARNTSON
P96600069 / SUPPLEMENTAL
   
08/22/14 
TRANSWESTERN JEFFERY W GROSS / ANDREW ARNTSON; TRANSWESTERN JEFFERY W GROSS; ANDREW ARNTSON
G22130990 / SUPPLEMENTAL
   
08/25/14 
SUBWAY / N/A; DAMON ELLIS
SG1400416 / CONSTRUCTION
INSTALLATION OF NON ELECTRIC SIGN 10FT 8IN LENGTH 2IN WIDE 25IN HEIGHT
   
08/27/14 
JOHN GLUSEPPE-RAMCO / CARL LAVENDT; JOHN GLUSEPPE-RAMCO; CARL LAVENDT
E10905761 / SUPPLEMENTAL
100 M ST SE   
08/16/14 
NORTHWOOD INVESTERS LLC / STANLEY HUBBARD; NORTHWOOD INVESTERS LLC; STANLEY HUBBARD
E14516088 / SUPPLEMENTAL
901 M ST SE   
08/14/14 
CARLTON RAY
AH1400642 / CONSTRUCTION
TO PERFORM TEMPORARY LANE CLOSURES
1201 M ST SE   
08/14/14 
CARLTON RAY
AH1400641 / CONSTRUCTION
TO PERFORM TEMPORARY LANE CLOSURES
861 NEW JERSEY AVE SE   
08/21/14 
CONSOLIDATED RAIL CORPORATION / ROBERT COLISH
P1407975 / SUPPLEMENTAL
1111 NEW JERSEY AVE SE   
08/12/14 
NJA ASSOCIATES LLC / COLIN CLARK
B1308085 / CONSTRUCTION
CONSTRUCT A NEW 13 STORY APARTMENT BUILDING WITH THREE BELOW GRADE PARKING LEVELS FIRST FLOOR RETAIL A PRIVATE SWIMMING POOL PROJECTIONS OF BAY WINDOWS 324 UNITS TO INCLUDE MECHANICAL PLUMBING ELECTRICAL AND ELEVATOR WORK.
1200 SOUTH CAPITOL ST SE   
08/26/14 
MR BALLPARK 4 LLC. / MR BALLPARK 4 LLC.; RPS INC.
SB1400375 / CONSTRUCTION
ENVIRONMENTAL SOIL BORINGS FOR DUE DILIGENCE INVESTIGATION. ADVANCE A SERIES OF 10 ENVIRONMENTAL SOIL BORINGS AT THE SUBJECT SITE TO COLLECT SOIL AND GROUNDWATER SAMPLES FOR FIELD SCREENING AND LABORATORY ANALYSIS. THE SOIL BORINGS ARE BEING CONDUCTED AS PART OF A DUE DILIGENCE INVESTIGATION ASSOCIATED WITH A REAL ESTATE TRANSACTION. INVESTIGATION DERIVED WASTE -IDW- WILL BE LABORATORY TESTED AND ...
1230 SOUTH CAPITOL ST SE   
08/21/14 
PUBLIC STORAGE INSTITUTE FUND / RAYMOND SCIANNELLA
E1408379 / SUPPLEMENTAL
   
08/21/14 
PUBLIC STORAGE INSTITUTE FUND / CHRIS WING
B1410888 / CONSTRUCTION
INTERIOR ALTERATION TO EXISTING SELF STORAGE BUILDING TO REPLACE FIRE ALARM SYSTEM.
AH = After Hours; B = Alteration & Repair; D = Demolition; E = Electrical; FB = Boiler; M = Mechanical; P = Plumbing and Gas; PC = Post Card; R = Raze; SG = Sign; TL = Tenant Layout; TN = Tent; RW = Retaining Wall;

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