Since January, 2003
            
 Sliding from Before to After

A few weeks ago I posted about an e-mail I had received from Yung Park, owner of the (no longer standing) Little Red Building at 2nd and L streets, SE, about his plans to switch from running a liquor store on that site to a coffeehouse, which he said would be named Aroma Espresso Bar. One of the entry's commenters noted that a chain with that name already existed, and I replied in the comments that Mr. Park had told me it was not going to be a chain: "(so I wonder if the name is going to be problematic)".
This afternoon I received a very nice e-mail from the law firm of Baker Botts LLP, informing me that their client, Shefa, owns the federal trademark for "AROMA ESPRESSO BAR" and operates a franchise system under that trademark. Further, "Mr. Park’s establishment is not one of Shefa’s franchises, and we have communicated with Mr. Park, asking that he refrain from using our client’s trademark." They also asked that I refrain from using that name in any future blog entries about the LRB.
Hopefully soon we'll hear from Mr. Park about a new name. UPDATE: Or, judging by the vast reach of the current AROMA ESPRESSO BAR (as noted by Paul in the comments), maybe not. I would also note that the wording in the e-mail from the law firm was "asking", which doesn't exactly sound like a legal demand.
Comments (17)
   
 
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Paul says: (11/29/10 7:03 PM)
When I googled Aroma Espresso Bar all I found was a NYC business with 3 locations and an under construction website. That seems like a pretty low bar for having your business name trademarked/protected/whatever on a national level. Maybe on a local level but national? Afterall this isn't even a unique name just 3 common words about coffee products pushed together.

Of course I am but a simple caveman and the world of law frightens and confuses me.


Ed says: (11/29/10 7:37 PM)
Yeah, what Paul said. I mean, really. What exactly are the lawyers protecting other than their retainer??


Paul says: (11/29/10 11:01 PM)
Hmmmm. the Aroma website gave me an under construction-esque page earlier this afternoon. But now it does look like a fully functioning professional webpage. Still, this franchise has fewer locations than I have fingers on my right hand. I admittedly don't know the law - but to me it doesn't make sense how that qualifies for exclusivity on the name nationally.

Then again I never understood how Pat Riley was able to trademark the term 3-peat as if it were intellectual capital.


Michae says: (11/29/10 11:34 PM)
Refrain from reporting the "controversy" about the name? Preposterous!


khan says: (11/30/10 10:53 AM)
May be Aroma Espresso Bar have plans to expand their business nationally. It is a very smart idea to trademark their business and protect their business repetition.
I don't think Mr. Yung Park have any idea in what exactly he wants to do with the place.
I think he needs to change his mind again and go with other business ideas. Perhaps, a dive bar or ethnic restaurant.


F says: (11/30/10 11:10 AM)
The coffee bar idea is still an excellent one. Mr. Parks should maybe consider another name. Perhaps JD Land'ers can provide some suggestions.



Ed says: (11/30/10 11:49 AM)
Why not use LRB or some variety therein? Little Red Coffee Bar? Preposterous Coffee? (PC, get it?) LRB Coffee?


JT says: (11/30/10 11:50 AM)
Call it "The Poop Deck."

It alludes to both our neighborhood's illustrious Naval history and the fact that the caffeine in coffee can stimulate a motor response of the distal colon.


Ben says: (11/30/10 11:50 AM)
I wonder if Baker Botts Espresso Bar is taken.


Adam says: (11/30/10 12:13 PM)
My question is how does this affect construction/opening? I haven't been by the site in the past few weeks so I don't know how the progress is going.

I have, however, noticed significant progress where Harry's is going in. They have shelving and countertops installed, hopefully they can be open by the end of the year!


F says: (11/30/10 2:27 PM)
I like "Little Red Coffee Shop" and "LRB Coffee." I thought the "Poop Deck" was referring to the dog park across the street:-)


JD says: (11/30/10 3:04 PM)
I'll just want a teeny kickback for having come up with "LRB" way back when. :-)


JoeNdc says: (11/30/10 3:52 PM)
I nominate: The Park
Espresso Bar & Cafe

It incorporates that fact that the establishment is across the street from the soon to be built Canal Park and it also uses the owners last name.


BillP says: (12/1/10 11:07 AM)
CPC - Canal Park Coffee

covers the location AND the owner's name. he'd better act fast as i'll be filing for trademark and copyright protection today. (just kidding)

of course, this won't work if mayor gray diverts the already-promised funding for canal park toward his cadre of new social programs (not directly, of course, the programs will greatly increase the total budget so he can justify diverting money for "deficit reduction" purposes). i miss fenty already.


F says: (12/1/10 12:54 PM)
Some quick ideas:

Park Side Cafe
Canal Park Espresso Bar



chuck says: (12/2/10 3:27 PM)
LRB Coffee Shop, or more simply LRB Coffee, or alternatively Little Red Building Coffee Shop all are excellent choices: they help to retain the memory of the previous building and would be a good jumping off point for a "then and now"-themed decor. (pictures on walls, factoids on placemats, etc) I imagine there's _somebody_ out there who has a few pictures and bits of info of what the neighborhood looked like, when the little red building still existed.


Adam says: (12/6/10 10:54 AM)
Surprise, surprise...drove past the LRB construction site this weekend and it looks like zero progress has been made in the past few months. It's still a giant hole with a foundation, as it was about a week after the building came down.

I understand delays, but I'm starting to wonder what is going on with this location and site. I'm guessing that I'm not the only one frustrated with the lack of progress going on here.

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Recent Crime Incidents Archive  
1100 B/O NEW JERSEY AVE SE   THEFT
Theft 2nd Degree (theft From Building)
 05/21/16
800 899 B/O M ST SE   THEFT
Theft 2nd Degree (all Other Larceny)
 05/16/16
1000 B/O 1ST ST SE   THEFT
Theft 2nd Degree (all Other Larceny)
 05/15/16
1400 B/O SOUTH CAPITOL ST   THEFT
Theft 2nd Degree (all Other Larceny)
 05/15/16
1400 B/O SOUTH CAPITOL ST   THEFT
Theft 2nd Degree (all Other Larceny)
 05/15/16
1200 B/O 4TH ST SE   THEFT
Theft 2nd Degree (all Other Larceny)
 05/12/16
300 B/O TINGEY ST SE   THEFT
Theft 2nd Degree (all Other Larceny)
 05/11/16
1200 B/O I ST SE   ROBBERY  05/08/16
900 B/O 1ST ST SE   THEFT FROM AUTO
Theft 2nd Degree (theft From Motor Vehicle)
 05/08/16
1100 B/O NEW JERSEY AVE SE   THEFT
Theft 2nd Degree (all Other Larceny)
 05/06/16
1220 HALF ST SE   THEFT
Theft 2nd Degree (theft From Building)
 05/05/16
1100 B/O 1ST ST SE   THEFT FROM AUTO
Theft First Degree (theft From Motor Vehicle)
 05/04/16
300 K ST SE   THEFT FROM AUTO
Theft First Degree (theft From Motor Vehicle)
 05/04/16
70 B/O I ST SE   MOTOR VEHICLE THEFT
Theft First Degree (Stolen Auto)
 05/02/16
UNIT B/O I ST SE   ROBBERY  04/29/16
1100 B/O 5TH ST SE   THEFT FROM AUTO
Theft (theft From Motor Vehicle)
 04/27/16
200 B/O I ST SE   THEFT FROM AUTO
Theft (theft From Motor Vehicle)
 04/25/16
1100 B/O NEW JERSEY AVE SE   THEFT
Shoplifting
 04/24/16
1200 B/O 4TH ST SE   THEFT
Theft 2nd Degree (all Other Larceny)
 04/24/16

Recent Issued Building Permits Archive  
1233 1ST ST SE   
05/10/16 
null / KONE INC
EN1602126 / SHOP DRAWING
TYPE OF ELEVATOR : TWO (2) ELECTRICAL / STEEL / CENTER / PASSENGER / 3 FLOORS ELEVATOR 5 & 6 CONDITION : APPLICATION FOR MODIFICATION OF CONSTRUCTION CODE MVQ1600083 & MVQ1600084 SEE : B1403486 AND TL1600011
1108 2ND ST SE   
05/19/16 
NA DISTRICT OF COLUMBIA HOUSING AUTHORITY / NA DISTRICT OF COLUMBIA HOUSING AUTHORITY; ECS MID-ATLANTIC LLC
SB1600233 / CONSTRUCTION
THREE BORINGS WILL BE COMPLETED UTILIZING A GEOPROBE DIRECT PUSH DRILL RIG USING A DUEL TUBE SAMPLING DEVICE. THE BORINGS WILL CREATE A 2.25 INCH ANULUS. THE GEOPROBE WILL ADVANCE ALL 3 BORINGS TO A DEPTH OF 30 FEET BELOW GROUND SURFACE OR UNTIL REFUSAL OR DENSE CLAY IS ENCOUNTERED. FOLLOWING COMPLETION OF THE SOIL BORINGS HOLES WILL BE TREMME GROUTED FROM THE BOTTOM TO THE TOP USING A MIXTURE OF ...
1331 2ND ST SE   
05/16/16 
DC WATER / DC WATER; CORMAN CONSTRUCTION
AH1600698 / CONSTRUCTION
AFTER HOURS WORK FOR STRUCTURE EXCAVATION AND SUPPORT FOR B1311474 & B1605659 DC WATER, CORMAN CONSTRUCTION 202-863-0052
1005 3RD PL SE   
05/04/16 
PETER TRIFU / PETER TRIFU; MOHAMED ABDELMOTY
B1607724 / CONSTRUCTION
I WOULD LIKE TO INCREASE THE SIZE OF MY BATHROOM FROM 3 FEET BY 6 FEET TO 3 FEET BY 7 FEET 3 INCHES AND ADD A SHOWER. THE WEST WALL WILL BE EXTENDED 9 INCHES INTO AN EXISTIMG CLOSET AND THE EAST WALL WILL BE EXTENDED 6 INCHES INTO OPEN LIVING SPACE. THE DRAIN AND PLUMBING WILL BE MODIFIED TO ACCOMIDATE THE NEW POSITION OF THE EXISTING SINK, TOILET AND THE ADDITION OF THE SHOWER. THE DOOR WILL BE M...
   
05/12/16 
PETER D TRIFU / JOSE M. MORALES
P1606192 / SUPPLEMENTAL
1300 4TH ST SE   
05/10/16 
LOU FOREST CITY - WASHINGTON / GEORGE MORETRENCH AMERICAN CORP.
SB1600070 / CONSTRUCTION
TO DRILL AND INSTALL 18 DEEP WELLS WITH 12" DIAMETER OF BOREHOLE AND 6" WELL CASING, AND 4 OBSERVATION WELLS WITH 6" DIAMETER OF BOREHOLE AND 2" WELL CASING TO 80 FEET VIA MUD ROTARY DRILLING FOR THE TEMPORARY CONSTRUCTION DEWATERING OF THE PROPOSED BELOW GRADE CONSTRUCTION. ALL DRILL SPOILS WILL BE CONTAINED AND DISPOSED OF ACCORDING TO FEDERAL AND DISTRICT OF COLUMBIA REGULATIONS.
1220 12TH ST SE 200   
05/11/16 
WASHINGTON GAS LIGHT CO / RALPH THREATT
E1606272 / SUPPLEMENTAL
1220 12TH ST SE   
05/11/16 
CORPORATE OFFICE PROPERTIES TRUST / KELLY WALSH; CORPORATE OFFICE PROPERTIES TRUST; THOMAS DVORAK
E74440979 / SUPPLEMENTAL
909 HALF ST SE   
05/05/16 
null / MARK A DORSEY
EN1601560 / SHOP DRAWING
TYPE OF ELEVATOR : ONE (1) TRACTION / STEEL / CENTRALLY / VERTICAL TRANSPOTATION (2ND FLOOR)
1210 HALF ST SE   
05/04/16 
HINES GLOBAL / CARLOS MONTES; HINES GLOBAL; CARLOS MONTES
P42209552 / SUPPLEMENTAL
   
05/04/16 
HINES GLOBAL / CARLOS MONTES; HINES GLOBAL; CARLOS MONTES
G36907854 / SUPPLEMENTAL
70 I ST SE 832   
05/17/16 
null / NA NA NA
EHOP1690678 / HOME OCCUPATION
10 I ST SE   
05/19/16 
TIMOTHY TEMPLE- CAPITAL HILL RACQUET CLUB / TIMOTHY TEMPLE- CAPITAL HILL RACQUET CLUB; ECS MID-ATLANTIC LLC
SB1600232 / CONSTRUCTION
FIVE BORINGS WILL BE COMPLETED UTILIZING A GEOPROBE DIRECT PUSH DRILL RIG USING A DUEL TUBE SAMPLING DEVICE. THE BORINGS WILL CREATE A 2.25 INCH ANULUS. THE GEOPROBE WILL ADVANCE ALL 5 BORINGS TO A DEPTH OF 30 FEET BELOW GROUND SURFACE OR UNTIL REFUSAL OR DENSE CLAY IS ENCOUNTERED. FOLLOWING COMPLETION OF THE SOIL BORINGS HOLES WILL BE TREMME GROUTED FROM THE BOTTOM TO THE TOP USING A MIXTURE OF P...
201 L ST SE   
05/19/16 
NA DISTRICT OF COLUMBIA HOUSING AUTHORITY / NA DISTRICT OF COLUMBIA HOUSING AUTHORITY; ECS MID-ATLANTIC LLC
SB1600234 / CONSTRUCTION
TWO BORINGS WILL BE COMPLETED UTILIZING A GEOPROBE DIRECT PUSH DRILL RIG USING A DUEL TUBE SAMPLING DEVICE. THE BORINGS WILL CREATE A 2.25 INCH ANULUS. THE GEOPROBE WILL ADVANCE BOTH BORINGS TO A DEPTH OF 30 FEET BELOW GROUND SURFACE OR UNTIL REFUSAL OR DENSE CLAY IS ENCOUNTERED. FOLLOWING COMPLETION OF THE SOIL BORINGS HOLES WILL BE TREMME GROUTED FROM THE BOTTOM TO THE TOP USING A MIXTURE OF POW...
14 M ST SE   
05/16/16 
ANDREW ROYALS
B1608241 / CONSTRUCTION
REPAIR AND REPLACEMENT OF WINDOW AND FRAME
50 M ST SE   
05/18/16 
KCG 50 M LLC ENGLEWOOD LLC / TIEVY; KCG 50 M LLC ENGLEWOOD LLC; TRACIE CLAXTON-RAMOS
SG1600300 / CONSTRUCTION
2 SIGNS CHANNEL LETTERS ILLUMINATED 2 BLADE SIGNS ILLUMINATED
100 M ST SE   
05/04/16 
SQUARE 743 INC / MICHAEL A. BONDS
P1605993 / SUPPLEMENTAL
   
05/19/16 
SQUARE 743 INC AND 100 M ST SE LLC / LHREV WASHINGTON M STREET LLC A DELAWARE LLC; KIM MITCHELL CDKM CONSULTING LLC
B1605938 / CONSTRUCTION
APPROX 7938 SF TENANT FIT OUT - CURRENTLY SHELL CONDITION - FLOORING, DOORS, AND HARDWARE, DRYWALL, CEILILNG, LIGHTS, MECHANICAL, SPRINKLER AND PLUMBING TO BE ADDED. ALL WORK TO BE DONE ON 7TH FLOOR
800 NEW JERSEY AVE SE   
05/10/16 
SQUARE 737 LLC / KONE INC
EN1602094 / SHOP DRAWING
TYPE OF ELEVATOR : TWO (2) ELECTRICAL / STEEL / CENTER / PASSENGER / 3 FLOORS CONDITION: APPLICATION FOR MODIFICATION OF CONSTRUCTION CODE MVQ1600091 & MVQ160092
   
05/10/16 
SQUARE 737 LLC / KONE INC
EN1602095 / SHOP DRAWING
TYPE OF ELEVATOR : THREE (3) ELECTRICAL / STEEL / CENTER / PASSENGER / 3 FLOORS ELEVATOR : G1, G2, G3 CONDITION: APPLICATION FOR MODIFICATION OF CONSTRUCTION CODE MVQ1600090 & MVQ160089 & MVQ1600088
   
05/10/16 
SQUARE 737 LLC / KONE INC
EN1602107 / SHOP DRAWING
TYPE OF ELEVATOR : ONE (1) ELECTRICAL / STEEL / CENTER / PASSENGER / 2 FLOORS ELEVATOR : G6, CONDITION: APPLICATION FOR MODIFICATION OF CONSTRUCTION CODE MVQ1600093
861 NEW JERSEY AVE SE   
05/18/16 
NA CSX TRANSPORTATION, INC.
AH1600719 / CONSTRUCTION
WORK IN PUBLIC ROW WITHIN THE VIRGINIA AVENUE TUNNEL RECONSTRUCTION PROJECT LOD FOR UTILITY, DEMOLITION, AND CONCRETE STRUCTURE CONSTRUCTION ACTIVITIES. ACTIVITIES WILL OCCUR AT THE FOLLOWING AREAS: BETWEEN 2ND STREET SE AND 3RD STREET SE ALONG VIRGINIA AVENUE SE, INTERSECTION OF 3RD STREET SE AND VIRGINIA AVENUE SE, BETWEEN 3RD STREET SE AND 4TH STREET SE ALONG VIRGINIA AVENUE SE, INTERSECTION OF...
880 NEW JERSEY AVE SE   
05/19/16 
880 NEW JERSEY AVENUE LLC / 880 NEW JERSEY AVENUE LLC; BRUCE PADDOCK SWIMMING POOL COMPANY
SP1600027 / CONSTRUCTION
1ST, 2ND 3RD, AND 4TH EXTENSION TO PERMIT SP1300053 TO EXPIRE 6 / 18 / 2016
1200 NEW JERSEY AVE SE 1ST FLR 20024   
05/06/16 
JBG/FEDERAL CENTER LLC / null
P1606040 / SUPPLEMENTAL
1000 NEW JERSEY AVE SE   
05/05/16 
CAPITOL HILL TOWER HOUSING COOPERATIVE INCF / . WATERFRONT CHURCH
B1607854 / CONSTRUCTION
REMODEL TWO BATHROOMS, REPLACE LIGHTING IN BATHROOM S & VESTIBULE -IN EXISTING BOXING - FITNESS CENTER UNDER CO1301802 NO CHANGE OF USE
1244 SOUTH CAPITOL ST SE   
05/05/16 
1244 SOUTH CAPITOL RESIDENTIAL, L.L.C. / CLARK CONCRETE CLARK CONCRETE
AH1600676 / CONSTRUCTION
AFTER HOURS TO LOAD AND UNLOAD TRUCKS FOR MATERIAL AND CONCRETE FROM 5 / 7 / 2016, 12 MIDNIGHT TO 5 / 9 / 2016 7AM
300 TINGEY ST SE 1ST/2ND   
05/11/16 
FC BOILERMAKER LLC / WILLIAM P SAUREST
P1606136 / SUPPLEMENTAL
300 TINGEY ST SE 202   
05/11/16 
FC BOILERMAKER LLC / WILLIAM P SAUREST
P1606138 / SUPPLEMENTAL
300 TINGEY ST SE   
05/11/16 
FC BOILERMAKER LLC / ALBERT E. WILLIAMS
M1602037 / SUPPLEMENTAL
   
05/11/16 
FC BOILERMAKER LLC / ALBERT E. WILLIAMS
M1602039 / SUPPLEMENTAL
355 WATER ST SE   
05/18/16 
PAUL GRUBER NEW BELGIUM BREWING COMPANY
TN1600129 / CONSTRUCTION
SPECIAL EVENT TOUR DE FAT 1 36X24 STAGE 5 20X20 TENTS 1 20X20 HEXAGON TENT NO GENERATORS
AH = After Hours; B = Alteration & Repair; D = Demolition; E = Electrical; FB = Boiler; M = Mechanical; P = Plumbing and Gas; PC = Post Card; R = Raze; SG = Sign; TL = Tenant Layout; TN = Tent; RW = Retaining Wall;

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