Since January, 2003
 (a random before-and-after moment)
March 22, 2007
October 5, 2014
4th at Tingey, Looking East (see more)

A few weeks ago I posted about an e-mail I had received from Yung Park, owner of the (no longer standing) Little Red Building at 2nd and L streets, SE, about his plans to switch from running a liquor store on that site to a coffeehouse, which he said would be named Aroma Espresso Bar. One of the entry's commenters noted that a chain with that name already existed, and I replied in the comments that Mr. Park had told me it was not going to be a chain: "(so I wonder if the name is going to be problematic)".
This afternoon I received a very nice e-mail from the law firm of Baker Botts LLP, informing me that their client, Shefa, owns the federal trademark for "AROMA ESPRESSO BAR" and operates a franchise system under that trademark. Further, "Mr. Park’s establishment is not one of Shefa’s franchises, and we have communicated with Mr. Park, asking that he refrain from using our client’s trademark." They also asked that I refrain from using that name in any future blog entries about the LRB.
Hopefully soon we'll hear from Mr. Park about a new name. UPDATE: Or, judging by the vast reach of the current AROMA ESPRESSO BAR (as noted by Paul in the comments), maybe not. I would also note that the wording in the e-mail from the law firm was "asking", which doesn't exactly sound like a legal demand.
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Paul says: (11/29/10 7:03 PM)
When I googled Aroma Espresso Bar all I found was a NYC business with 3 locations and an under construction website. That seems like a pretty low bar for having your business name trademarked/protected/whatever on a national level. Maybe on a local level but national? Afterall this isn't even a unique name just 3 common words about coffee products pushed together.

Of course I am but a simple caveman and the world of law frightens and confuses me.


Ed says: (11/29/10 7:37 PM)
Yeah, what Paul said. I mean, really. What exactly are the lawyers protecting other than their retainer??


Paul says: (11/29/10 11:01 PM)
Hmmmm. the Aroma website gave me an under construction-esque page earlier this afternoon. But now it does look like a fully functioning professional webpage. Still, this franchise has fewer locations than I have fingers on my right hand. I admittedly don't know the law - but to me it doesn't make sense how that qualifies for exclusivity on the name nationally.

Then again I never understood how Pat Riley was able to trademark the term 3-peat as if it were intellectual capital.


Michae says: (11/29/10 11:34 PM)
Refrain from reporting the "controversy" about the name? Preposterous!


khan says: (11/30/10 10:53 AM)
May be Aroma Espresso Bar have plans to expand their business nationally. It is a very smart idea to trademark their business and protect their business repetition.
I don't think Mr. Yung Park have any idea in what exactly he wants to do with the place.
I think he needs to change his mind again and go with other business ideas. Perhaps, a dive bar or ethnic restaurant.


F says: (11/30/10 11:10 AM)
The coffee bar idea is still an excellent one. Mr. Parks should maybe consider another name. Perhaps JD Land'ers can provide some suggestions.



Ed says: (11/30/10 11:49 AM)
Why not use LRB or some variety therein? Little Red Coffee Bar? Preposterous Coffee? (PC, get it?) LRB Coffee?


JT says: (11/30/10 11:50 AM)
Call it "The Poop Deck."

It alludes to both our neighborhood's illustrious Naval history and the fact that the caffeine in coffee can stimulate a motor response of the distal colon.


Ben says: (11/30/10 11:50 AM)
I wonder if Baker Botts Espresso Bar is taken.


Adam says: (11/30/10 12:13 PM)
My question is how does this affect construction/opening? I haven't been by the site in the past few weeks so I don't know how the progress is going.

I have, however, noticed significant progress where Harry's is going in. They have shelving and countertops installed, hopefully they can be open by the end of the year!


F says: (11/30/10 2:27 PM)
I like "Little Red Coffee Shop" and "LRB Coffee." I thought the "Poop Deck" was referring to the dog park across the street:-)


JD says: (11/30/10 3:04 PM)
I'll just want a teeny kickback for having come up with "LRB" way back when. :-)


JoeNdc says: (11/30/10 3:52 PM)
I nominate: The Park
Espresso Bar & Cafe

It incorporates that fact that the establishment is across the street from the soon to be built Canal Park and it also uses the owners last name.


BillP says: (12/1/10 11:07 AM)
CPC - Canal Park Coffee

covers the location AND the owner's name. he'd better act fast as i'll be filing for trademark and copyright protection today. (just kidding)

of course, this won't work if mayor gray diverts the already-promised funding for canal park toward his cadre of new social programs (not directly, of course, the programs will greatly increase the total budget so he can justify diverting money for "deficit reduction" purposes). i miss fenty already.


F says: (12/1/10 12:54 PM)
Some quick ideas:

Park Side Cafe
Canal Park Espresso Bar



chuck says: (12/2/10 3:27 PM)
LRB Coffee Shop, or more simply LRB Coffee, or alternatively Little Red Building Coffee Shop all are excellent choices: they help to retain the memory of the previous building and would be a good jumping off point for a "then and now"-themed decor. (pictures on walls, factoids on placemats, etc) I imagine there's _somebody_ out there who has a few pictures and bits of info of what the neighborhood looked like, when the little red building still existed.


Adam says: (12/6/10 10:54 AM)
Surprise, surprise...drove past the LRB construction site this weekend and it looks like zero progress has been made in the past few months. It's still a giant hole with a foundation, as it was about a week after the building came down.

I understand delays, but I'm starting to wonder what is going on with this location and site. I'm guessing that I'm not the only one frustrated with the lack of progress going on here.

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1331 2ND ST SE    Carlton Ray 
Assigned
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excavation; new  
 01/10/14
to
02/10/15

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1025 1ST ST SE   
01/13/15 
FRANCISCA OTERO
PC52706432 / POST CARD
INSTALLATION OF NOT MORE THAN 1 NEW AIR CONDITIONING UNIT UP TO A MAXIMUM OF 10-TONS OF EQUIVALENT REFRIGERATING EFFECT.
801 2ND ST SE   
01/22/15 
BAKER DC LLC / CHRISTINE LONG
AH1500209 / CONSTRUCTION
AN AFTER HOURS PERMIT IS RESPECTFULLY REQUESTED FORM 7:00 PM THRU 7:00AM
1201 4TH ST SE   
01/13/15 
JGB/FEDERAL CENTER LLC / JIM CALABRESE
AN1500018 / CONSTRUCTION
REPLACE 10 EXISTING ANTENNAS WITH 10 NEW ANTENNAS. PLEASE NOTE THAT THE TOTAL NUMBER OF ANTENNAS PER SECTOR / MOUNT WILL NOT EXCEED 5 PER DCRA CODE. THEREFORE NO OFFICE PLANNING LETTER IS REQUIRED. AS PER PLANS AS PER CODE.
1240 12TH ST SE   
01/14/15 
AECOM TECHNICAL SERVICE / ERIKA FERGERSON - CARROLL
B1503361 / CONSTRUCTION
CONTRACTOR TO PLACE CONSTRUCTION TRAILER ON PRIVATE PROPERTY LOCATED AT 1240 12TH ST SE PROPERTY.
82 I ST SE   
01/23/15 
RUSSELL WHITWORTH GREYSTONE / SHELDON WILLIAMS WILES MENSCH CORP; RUSSELL WHITWORTH
BCIV1400098 / CONSTRUCTION
RELOCATE A 12 INCH WATER LINE THIS SUMMER.
100 I ST SE   
01/24/15 
NA NA NA
EHOP1590258 / HOME OCCUPATION
125 L ST SE   
01/12/15 
SOK C REED ANN'S BEAUTY SUPPLY & WIG CO / PAPA-KWESI COLEMAN
B1501967 / CONSTRUCTION
CONVERTING A PORTION OF EXISTING BEAUTY SALON TO OFFICE FOR CERTIFICATE OF OCCUPANCY PURPOSES.
20 M ST SE   
01/12/15 
SOUTHEAST REALTY LLC / JOHN GIUSEPPE-RAMCO
TL1500021 / CONSTRUCTION
REVISION TO PLANS AND PERMIT TL1400132 SUBWAY SANDWICH SHOP AS SHOWN ON THE ATTACHED ARCH ELECTRICAL PLUMBING AND MECHANICAL DWGS. AND WRITTEN DESCRIPTION OF CHANGES BEING MADE. INTERIOR WORK ONLY. NO STRUCTURAL WORK INVOLVED. NO CHANGE IN SEATING CAPACITY STAYING AT 41.
50 M ST SE   
01/26/15 
ENGLEWOOD LLC / FVI 2020
SH1400087 / CONSTRUCTION
SHEETING AND SHORING ACTIVITIES RELATED TO CONSTRUCTION OF NEW HOTEL 11 ABOVE GRADE 1 STORY BELOW GRADE 195 HOTEL SUITES
100 M ST SE   
01/20/15 
SQUARE 743 INC / JOHN MCDONALD
P1502784 / SUPPLEMENTAL
   
01/14/15 
SQUARE 743 INC / MATTHEW WERT
P1502642 / SUPPLEMENTAL
   
01/20/15 
SQUARE 743 INC. / SAM HOLLEN RAMCO OF DC INC.
B1503542 / CONSTRUCTION
INTERIOR RENOVATION FOR 7TH FLOOR TENANT CORRIDOR. PARTITIONS DOORS MECHANICAL ELECTRICAL AND LIFE SAFETY.
909 NEW JERSEY AVE SE   
01/15/15 
SCARLET OAK / EVAN O'BRIEN/ D MCKEEVER SERVICES
TL1500002 / CONSTRUCTION
NEW TENANT LAYOUT FOR NEW 3754 SF RESTAURANT. PARTITION PLAN NEW COMMERCIAL KITCHEN BAR MILL WORK AND DINING AREA INCLUDED NO OUT SIDE SEATING ON THIS PERMIT.
1000 NEW JERSEY AVE SE   
01/08/15 
CAPITOL HILL TOWER HOUSING COOPERATIVE INCF / RICHARD G. FINFROCK
P1502512 / SUPPLEMENTAL
   
01/12/15 
CAPITOL HILL TOWER HOUSING COOPERATIVE INCF / RICHARD G. FINFROCK
P1502547 / SUPPLEMENTAL
1111 NEW JERSEY AVE SE   
01/23/15 
DONOHOE DEVELOPMENT COMPANY / DANIEL M. NARH
P1502702 / SUPPLEMENTAL
25 POTOMAC AVE SE   
01/12/15 
RIVERFRONT HOLDINGS I LLC / DANIEL M. NARH
P1502450 / SUPPLEMENTAL
816 POTOMAC AVE SE   
01/13/15 
JAMES ANDERSON 818 POTOMAC AVE SE LLC / WILLIAM WESTERM FROEHLING AND ROBERTSON INC.
SB1400485 / CONSTRUCTION
5 SOIL BORINGS EIGHT INCHES IN DIAMETER TO DEPTHS RANGING FROM 40 TO 60 FEET. SOIL BORINGS WILL BE CONDUCTED IN THE PARKING LOT LOCATED ON THE EAST SECTION OF THE 816 POTOMAC AVE SE PROPERTY. HOLLOW STEM AUGER METHODS WILL BE USED TO CONDUCT THE SOIL BORINGS.
300 TINGEY ST SE   
01/23/15 
CM-YARDS LLC / DWIGHT SMITH; NONE
SG1400461 / CONSTRUCTION
INSTALL EXTERIOR SIGN ABOVE DOOR.
AH = After Hours; B = Alteration & Repair; D = Demolition; E = Electrical; FB = Boiler; M = Mechanical; P = Plumbing and Gas; PC = Post Card; R = Raze; SG = Sign; TL = Tenant Layout; TN = Tent; RW = Retaining Wall;

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M ST   11/26/14
$ 2,000
LHREV WASHINGTON M STREET LLC
 
0770 M ST SE   11/14/14
$ 23,900,000
770 M STREET LLC
 


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