Since January, 2003
            
 (a random before-and-after moment)
February 3, 2007
May 26, 2013
2nd (Mid) at K, Looking South (see more)

A few weeks ago I posted about an e-mail I had received from Yung Park, owner of the (no longer standing) Little Red Building at 2nd and L streets, SE, about his plans to switch from running a liquor store on that site to a coffeehouse, which he said would be named Aroma Espresso Bar. One of the entry's commenters noted that a chain with that name already existed, and I replied in the comments that Mr. Park had told me it was not going to be a chain: "(so I wonder if the name is going to be problematic)".
This afternoon I received a very nice e-mail from the law firm of Baker Botts LLP, informing me that their client, Shefa, owns the federal trademark for "AROMA ESPRESSO BAR" and operates a franchise system under that trademark. Further, "Mr. Park’s establishment is not one of Shefa’s franchises, and we have communicated with Mr. Park, asking that he refrain from using our client’s trademark." They also asked that I refrain from using that name in any future blog entries about the LRB.
Hopefully soon we'll hear from Mr. Park about a new name. UPDATE: Or, judging by the vast reach of the current AROMA ESPRESSO BAR (as noted by Paul in the comments), maybe not. I would also note that the wording in the e-mail from the law firm was "asking", which doesn't exactly sound like a legal demand.
Comments (17)
   
 
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Paul says: (11/29/10 7:03 PM)
When I googled Aroma Espresso Bar all I found was a NYC business with 3 locations and an under construction website. That seems like a pretty low bar for having your business name trademarked/protected/whatever on a national level. Maybe on a local level but national? Afterall this isn't even a unique name just 3 common words about coffee products pushed together.

Of course I am but a simple caveman and the world of law frightens and confuses me.


Ed says: (11/29/10 7:37 PM)
Yeah, what Paul said. I mean, really. What exactly are the lawyers protecting other than their retainer??


Paul says: (11/29/10 11:01 PM)
Hmmmm. the Aroma website gave me an under construction-esque page earlier this afternoon. But now it does look like a fully functioning professional webpage. Still, this franchise has fewer locations than I have fingers on my right hand. I admittedly don't know the law - but to me it doesn't make sense how that qualifies for exclusivity on the name nationally.

Then again I never understood how Pat Riley was able to trademark the term 3-peat as if it were intellectual capital.


Michae says: (11/29/10 11:34 PM)
Refrain from reporting the "controversy" about the name? Preposterous!


khan says: (11/30/10 10:53 AM)
May be Aroma Espresso Bar have plans to expand their business nationally. It is a very smart idea to trademark their business and protect their business repetition.
I don't think Mr. Yung Park have any idea in what exactly he wants to do with the place.
I think he needs to change his mind again and go with other business ideas. Perhaps, a dive bar or ethnic restaurant.


F says: (11/30/10 11:10 AM)
The coffee bar idea is still an excellent one. Mr. Parks should maybe consider another name. Perhaps JD Land'ers can provide some suggestions.



Ed says: (11/30/10 11:49 AM)
Why not use LRB or some variety therein? Little Red Coffee Bar? Preposterous Coffee? (PC, get it?) LRB Coffee?


JT says: (11/30/10 11:50 AM)
Call it "The Poop Deck."

It alludes to both our neighborhood's illustrious Naval history and the fact that the caffeine in coffee can stimulate a motor response of the distal colon.


Ben says: (11/30/10 11:50 AM)
I wonder if Baker Botts Espresso Bar is taken.


Adam says: (11/30/10 12:13 PM)
My question is how does this affect construction/opening? I haven't been by the site in the past few weeks so I don't know how the progress is going.

I have, however, noticed significant progress where Harry's is going in. They have shelving and countertops installed, hopefully they can be open by the end of the year!


F says: (11/30/10 2:27 PM)
I like "Little Red Coffee Shop" and "LRB Coffee." I thought the "Poop Deck" was referring to the dog park across the street:-)


JD says: (11/30/10 3:04 PM)
I'll just want a teeny kickback for having come up with "LRB" way back when. :-)


JoeNdc says: (11/30/10 3:52 PM)
I nominate: The Park
Espresso Bar & Cafe

It incorporates that fact that the establishment is across the street from the soon to be built Canal Park and it also uses the owners last name.


BillP says: (12/1/10 11:07 AM)
CPC - Canal Park Coffee

covers the location AND the owner's name. he'd better act fast as i'll be filing for trademark and copyright protection today. (just kidding)

of course, this won't work if mayor gray diverts the already-promised funding for canal park toward his cadre of new social programs (not directly, of course, the programs will greatly increase the total budget so he can justify diverting money for "deficit reduction" purposes). i miss fenty already.


F says: (12/1/10 12:54 PM)
Some quick ideas:

Park Side Cafe
Canal Park Espresso Bar



chuck says: (12/2/10 3:27 PM)
LRB Coffee Shop, or more simply LRB Coffee, or alternatively Little Red Building Coffee Shop all are excellent choices: they help to retain the memory of the previous building and would be a good jumping off point for a "then and now"-themed decor. (pictures on walls, factoids on placemats, etc) I imagine there's _somebody_ out there who has a few pictures and bits of info of what the neighborhood looked like, when the little red building still existed.


Adam says: (12/6/10 10:54 AM)
Surprise, surprise...drove past the LRB construction site this weekend and it looks like zero progress has been made in the past few months. It's still a giant hole with a foundation, as it was about a week after the building came down.

I understand delays, but I'm starting to wonder what is going on with this location and site. I'm guessing that I'm not the only one frustrated with the lack of progress going on here.

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300 B/O TINGEY ST SE   THEFT
Theft 2nd Degree (all Other Larceny)
 12/01/16
1100 B/O NEW JERSEY AVE SE   THEFT
 11/28/16
900 B/O POTOMAC AVE SE   THEFT F/AUTO
 11/27/16
500 B/O L ST SE   HOMICIDE
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 11/27/16
1300 B/O WATER ST SE   MOTOR VEHICLE THEFT
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1200 B/O HALF ST SE   THEFT F/AUTO
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500 B/O M ST SE   THEFT
 11/22/16
100 B/O L ST SE   MOTOR VEHICLE THEFT
 11/22/16
1200 B/O HALF ST SE   THEFT
 11/21/16
1000 B/O 1ST ST SE   THEFT F/AUTO
 11/19/16
800 B/O L ST SE   THEFT F/AUTO
 11/18/16
300 B/O TINGEY ST SE   THEFT
 11/18/16
1000 B/O 8TH ST SE   ASSAULT W/DANGEROUS WEAPON
KNIFE
 11/18/16
1100 B/O 10TH ST SE   THEFT F/AUTO
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250 B/O L ST SE   THEFT F/AUTO
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1000 B/O 2ND PLACE SE   THEFT F/AUTO
 11/14/16
800 B/O L ST SE   THEFT F/AUTO
 11/13/16
1000 B/O 5TH ST SE   THEFT
 11/12/16
300 B/O L ST SE   ROBBERY
GUN
 11/11/16
1100 B/O 1ST ST SE   THEFT F/AUTO
 11/10/16
50 B/O K ST SE   THEFT F/AUTO
 11/10/16
1200 B/O 1ST ST SE   THEFT
 11/10/16
700 B/O L ST SE   THEFT
 11/09/16
400 B/O M ST SE   THEFT
 11/08/16
900 B/O NEW JERSEY AVE SE   THEFT
 11/07/16
1200 B/O 1ST ST SE   THEFT
 11/07/16
1100 B/O NEW JERSEY AVE SE   ROBBERY
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200 B/O M ST SE   THEFT
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1000 B/O 2ND PLACE SE   THEFT
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1230 SOUTH CAPITOL ST SE   BURGLARY
Burglary Two
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Recent Issued Building Permits Archive  
1233 1ST ST SE   
11/14/16 
NA BALLPARK HOTEL LLC / NA BALLPARK HOTEL LLC; ECONO SIGN INC; N/A
SG1700062 / CONSTRUCTION
Revision on Existing Approved Permit - SG1600390 Reduction in the depth of the Approved Blade Sign
1022 3RD PL SE   
11/15/16 
M JACOBS / M JACOBS; LIGGETT; RYAN MCNEILL; DANIEL PALOUSEK
SOL1600840 / CONSTRUCTION
install 8 panel solar modules to roof of single family residence
   
11/17/16 
WILLIAM E JACOBS / JOHN C. BRADLEY
E1701381 / SUPPLEMENTAL
1310 10TH ST SE 20374   
11/17/16 
OCTAVIA TERRANCE / MICHAEL MOORE
B1511736 / CONSTRUCTION
Federal Government project to construct Stormwater Management BMPs at the Washington Navy Yard.
1220 12TH ST SE 2   
11/17/16 
WASHINGTON GAS LIGHT CO / JOE C PANCIONE
E1701376 / SUPPLEMENTAL
1220 12TH ST SE 2ND FLOOR   
11/17/16 
WASHINGTON GAS LIGHT CO / JAY W LIPP
P1701319 / SUPPLEMENTAL
1220 12TH ST SE   
11/16/16 
WASHINGTON GAS LIGHT CO / null
P1701283 / SUPPLEMENTAL
2 I ST SE   
11/17/16 
MCDONALDS CORPORATION / BEN BEDDO
D1700078 / CONSTRUCTION
REMOVE ALL EXTERIOR SIGNAGE, REMOVE CIRCUITS FOR ALL EXTERIOR SIGNS.
300 M ST SE   
11/14/16 
FEDERAL CENTER LP / null
P1701209 / SUPPLEMENTAL
400 M ST SE   
11/18/16 
DISTRICT OF COLUMBIA HOUSING AUTHORITY / REBECCA KIRBY; DISTRICT OF COLUMBIA HOUSING AUTHORITY; PAUL WARREN
E96316142 / SUPPLEMENTAL
1333 M ST SE   
11/15/16 
1333 M STREET SE LLC / 1333 M STREET SE LLC; ECS MID-ATLANTIC LLC
SB1700027 / CONSTRUCTION
ECS Will install at total of 18 soil borings to a maximum depth of 40 feet below ground surface. Borings will be completed with a geoprobe drill rig using duel tube technology. Following boring installation each boring will be grouted with the approved DOEE grout mix.
   
11/15/16 
NA 1333 M STREET SE LLC / NA 1333 M STREET SE LLC; NA ECS MID-ATLANTIC, LLC
SB1700040 / CONSTRUCTION
ECS will install a total of 3 hand geoprobe soil borings to a max depth of 10 feet below ground surface. Borings will be completed by hand at each location as detailed in Figure 1. Following boring installation each boring will be grouted with approved DOEE grout mix
   
11/15/16 
NA 1333 M STREET SE LLC / NA 1333 M STREET SE LLC; ECS MID-ATLANTIC, LLC
SB1700041 / CONSTRUCTION
Installation of five monitoring wells at the above address. Figure 1 shows the location of each well. These wells will be installed with a hollow-stem auger rig. Wells will be installed into the shallow aquifer only, 10 feet of screen will be used which will have sand installed two feet above the screen with a bentonite seal tow feet above the sand. A 60-40 mix of grout will be used to complet...
1100 NEW JERSEY AVE SE   
11/14/16 
SQUARE 742 LLC / OTIS ELEVATOR COMPANY
ER1700438 / SHOP DRAWING
Replace hoist ropes and governor ropes on al 6 elevators Estimated Cost of Work: $12,000.00
AH = After Hours; B = Alteration & Repair; D = Demolition; E = Electrical; FB = Boiler; M = Mechanical; P = Plumbing and Gas; PC = Post Card; R = Raze; SG = Sign; TL = Tenant Layout; TN = Tent; RW = Retaining Wall;

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