Since January, 2003
            
 (a random before-and-after moment)
April 23, 2004
February 28, 2016
4th at K, Looking North (see more)

A few weeks ago I posted about an e-mail I had received from Yung Park, owner of the (no longer standing) Little Red Building at 2nd and L streets, SE, about his plans to switch from running a liquor store on that site to a coffeehouse, which he said would be named Aroma Espresso Bar. One of the entry's commenters noted that a chain with that name already existed, and I replied in the comments that Mr. Park had told me it was not going to be a chain: "(so I wonder if the name is going to be problematic)".
This afternoon I received a very nice e-mail from the law firm of Baker Botts LLP, informing me that their client, Shefa, owns the federal trademark for "AROMA ESPRESSO BAR" and operates a franchise system under that trademark. Further, "Mr. Park’s establishment is not one of Shefa’s franchises, and we have communicated with Mr. Park, asking that he refrain from using our client’s trademark." They also asked that I refrain from using that name in any future blog entries about the LRB.
Hopefully soon we'll hear from Mr. Park about a new name. UPDATE: Or, judging by the vast reach of the current AROMA ESPRESSO BAR (as noted by Paul in the comments), maybe not. I would also note that the wording in the e-mail from the law firm was "asking", which doesn't exactly sound like a legal demand.
Comments (17)
   
 
 More About Little Red Bldg/Lot 38 Espresso

JDLand.com Home

Comments

Paul says: (11/29/10 7:03 PM)
When I googled Aroma Espresso Bar all I found was a NYC business with 3 locations and an under construction website. That seems like a pretty low bar for having your business name trademarked/protected/whatever on a national level. Maybe on a local level but national? Afterall this isn't even a unique name just 3 common words about coffee products pushed together.

Of course I am but a simple caveman and the world of law frightens and confuses me.


Ed says: (11/29/10 7:37 PM)
Yeah, what Paul said. I mean, really. What exactly are the lawyers protecting other than their retainer??


Paul says: (11/29/10 11:01 PM)
Hmmmm. the Aroma website gave me an under construction-esque page earlier this afternoon. But now it does look like a fully functioning professional webpage. Still, this franchise has fewer locations than I have fingers on my right hand. I admittedly don't know the law - but to me it doesn't make sense how that qualifies for exclusivity on the name nationally.

Then again I never understood how Pat Riley was able to trademark the term 3-peat as if it were intellectual capital.


Michae says: (11/29/10 11:34 PM)
Refrain from reporting the "controversy" about the name? Preposterous!


khan says: (11/30/10 10:53 AM)
May be Aroma Espresso Bar have plans to expand their business nationally. It is a very smart idea to trademark their business and protect their business repetition.
I don't think Mr. Yung Park have any idea in what exactly he wants to do with the place.
I think he needs to change his mind again and go with other business ideas. Perhaps, a dive bar or ethnic restaurant.


F says: (11/30/10 11:10 AM)
The coffee bar idea is still an excellent one. Mr. Parks should maybe consider another name. Perhaps JD Land'ers can provide some suggestions.



Ed says: (11/30/10 11:49 AM)
Why not use LRB or some variety therein? Little Red Coffee Bar? Preposterous Coffee? (PC, get it?) LRB Coffee?


JT says: (11/30/10 11:50 AM)
Call it "The Poop Deck."

It alludes to both our neighborhood's illustrious Naval history and the fact that the caffeine in coffee can stimulate a motor response of the distal colon.


Ben says: (11/30/10 11:50 AM)
I wonder if Baker Botts Espresso Bar is taken.


Adam says: (11/30/10 12:13 PM)
My question is how does this affect construction/opening? I haven't been by the site in the past few weeks so I don't know how the progress is going.

I have, however, noticed significant progress where Harry's is going in. They have shelving and countertops installed, hopefully they can be open by the end of the year!


F says: (11/30/10 2:27 PM)
I like "Little Red Coffee Shop" and "LRB Coffee." I thought the "Poop Deck" was referring to the dog park across the street:-)


JD says: (11/30/10 3:04 PM)
I'll just want a teeny kickback for having come up with "LRB" way back when. :-)


JoeNdc says: (11/30/10 3:52 PM)
I nominate: The Park
Espresso Bar & Cafe

It incorporates that fact that the establishment is across the street from the soon to be built Canal Park and it also uses the owners last name.


BillP says: (12/1/10 11:07 AM)
CPC - Canal Park Coffee

covers the location AND the owner's name. he'd better act fast as i'll be filing for trademark and copyright protection today. (just kidding)

of course, this won't work if mayor gray diverts the already-promised funding for canal park toward his cadre of new social programs (not directly, of course, the programs will greatly increase the total budget so he can justify diverting money for "deficit reduction" purposes). i miss fenty already.


F says: (12/1/10 12:54 PM)
Some quick ideas:

Park Side Cafe
Canal Park Espresso Bar



chuck says: (12/2/10 3:27 PM)
LRB Coffee Shop, or more simply LRB Coffee, or alternatively Little Red Building Coffee Shop all are excellent choices: they help to retain the memory of the previous building and would be a good jumping off point for a "then and now"-themed decor. (pictures on walls, factoids on placemats, etc) I imagine there's _somebody_ out there who has a few pictures and bits of info of what the neighborhood looked like, when the little red building still existed.


Adam says: (12/6/10 10:54 AM)
Surprise, surprise...drove past the LRB construction site this weekend and it looks like zero progress has been made in the past few months. It's still a giant hole with a foundation, as it was about a week after the building came down.

I understand delays, but I'm starting to wonder what is going on with this location and site. I'm guessing that I'm not the only one frustrated with the lack of progress going on here.

Add a Comment:

Comments are closed for this post.

JDLand Comments RSS Feed


 More News


See All Current News Items | Full Blog Archive

 
 Top News
  

conngs0 on Il Parco: Agree with the comments previously made about the next purveyor of the Il Parco ...
conngs0 on Il Parco: jdc, my view of Willie's is that it's pretty solid for BBQ and I consider myself...
Westnorth on Il Parco: I remember once trying to arrange a holiday party (I think 70 people showed up) ...
RMP on Il Parco: Il Parco was never really on my radar. I don't know what kind of restaurant coul...
jdc on Il Parco: Just spent some time viewing the demolished buildings gallery. Wow. What a diffe...
Message Board (beta)

Get JDLand Updates In Your Inbox!



City Government Data for Near Southeast Records added or updated recently displayed here; click the "archive" links to see additional detail and older records. All data from DC Government databases and RSS feeds. JDLand takes no responsibility for errors, omissions, etc. (read CapStat disclaimer). Data is retrieved daily.

Recent Crime Incidents Archive  
70 B/O I ST SE   ASSAULT WITH A DANGEROUS WEAPON  08/16/17
1000 B/O NEW JERSEY AVE SE   ROBBERY  08/15/17
1200 HALF ST SE   THEFT
Theft 2nd Degree (all Other Larceny)
 08/15/17
UNIT B/O M ST SE   BURGLARY
Burglary Two
 08/15/17
70 B/O I ST SE   MOTOR VEHICLE THEFT
Theft First Degree (Stolen Auto)
 08/13/17
1300 B/O 4TH ST SE   THEFT
Theft 2nd Degree (all Other Larceny)
 08/13/17
400 B/O M ST SE   THEFT
Theft 2nd Degree (all Other Larceny)
 08/12/17
70 B/O I ST SE   THEFT
Theft First Degree (all Other Larceny)
 08/05/17
1100 B/O 8TH ST SE   THEFT
Theft 2nd Degree (all Other Larceny)
 08/05/17
1400 B/O SOUTH CAPITOL ST   THEFT
Theft 2nd Degree (all Other Larceny)
 08/02/17
900 B/O NEW JERSEY AVE SE   THEFT FROM AUTO
Theft (theft From Motor Vehicle)
 08/01/17
300 B/O WATER ST SE   THEFT
Theft 2nd Degree (all Other Larceny)
 08/01/17
100 B/O L ST SE   THEFT FROM AUTO
Theft (theft From Motor Vehicle)
 07/29/17
100 B/O M ST SE   THEFT FROM AUTO
Theft (theft From Motor Vehicle)
 07/29/17
400 B/O M ST SE   THEFT
Shoplifting
 07/27/17
54 B/O M ST SE   BURGLARY
Burglary Two
 07/27/17
70 B/O I ST SE   THEFT FROM AUTO
Theft 2nd Degree (theft From Motor Vehicle)
 07/25/17
1000 B/O 1ST ST SE   THEFT FROM AUTO
Theft (theft From Motor Vehicle)
 07/23/17
1200 B/O NEW JERSEY AVE SE   THEFT
Theft 2nd Degree (all Other Larceny)
 07/21/17
400 B/O M ST SE   THEFT
Theft 2nd Degree (all Other Larceny)
 07/19/17

Recent Issued Building Permits Archive  
1100 2ND PL SE   
07/27/17 
CAPPER CARROLLS VENTURE, LLC / null
E1708783 / SUPPLEMENTAL
1331 2ND ST SE   
07/27/17 
DC WATER / DAVE LEVINE
AH1701100 / CONSTRUCTION
After Hours work for structure excavation and support for B1311474 DC Water. Corman Construction 202-431-1870.
1018 3RD ST SE   
07/30/17 
DAVID A LEINER / null
E1708827 / SUPPLEMENTAL
1100 NEW JERSEY AVE SE   
07/27/17 
SQUARE 742 LLC / CARLOS E. MONTES
P1707868 / SUPPLEMENTAL
   
07/28/17 
SQUARE 742 LLC / null
E1708817 / SUPPLEMENTAL
301 WATER ST SE 20003   
07/27/17 
FOREST CITY WASHINGTON, INC 1615 L STREET NW, STE 400 / null
E1708786 / SUPPLEMENTAL
AH = After Hours; B = Alteration & Repair; D = Demolition; E = Electrical; FB = Boiler; M = Mechanical; P = Plumbing and Gas; PC = Post Card; R = Raze; SG = Sign; TL = Tenant Layout; TN = Tent; RW = Retaining Wall;

Real Property Sales Archive  
No commercial transaction records added or modified in the past two weeks.


Project Directory
Completed
Insignia on M ('17)
F1rst/Residence Inn ('17)
One Hill South ('17)
Homewood Suites ('16)
ORE 82 ('16)
The Bixby ('16)
Dock 79 ('16)
Community Center ('16)
The Brig ('16)
Park Chelsea ('16)
Yards/Arris ('16)
Hampton Inn ('15)
Southeast Blvd. ('15)
11th St. Bridges ('15)
Parc Riverside ('14)
Twelve12/Yards ('14)
Lumber Shed ('13)
Boilermaker Shops ('13)
Camden South Cap. ('13)
Canal Park ('12)
Capitol Quarter ('12)
225 Virginia/200 I ('12)
Foundry Lofts ('12)
1015 Half Street ('10)
Yards Park ('10)
Velocity Condos ('09)
Teague Park ('09)
909 New Jersey Ave. ('09)
55 M ('09)
100 M ('08)
Onyx ('08)
70/100 I ('08)
Nationals Park ('08)
Seniors Bldg Demo ('07)
400 M ('07)
Douglass Bridge Fix ('07)
US DOT HQ ('07)
20 M ('07)
Capper Seniors 1 ('06)
Capitol Hill Tower ('06)
Courtyard/Marriott ('06)
Marine Barracks ('04)


Overviews
Capper/Carrollsburg
Anacostia Riverwalk
New Jersey Avenue
M Street
South Capitol Street
The Yards
Lower 8th Street
East M Street
Boathouse Row





                  © Copyright 2017 JD.